Category: B&W
-
Nissan Rogue “Launch” Storyboards
How many storyboard frames do you need for a 30 second commercial? It’s an interesting question. Sometimes you just need a handful of “pitch boards”, to sell the idea along, so maybe 5-8 frames in that case. Sometimes you are drawing “shoot boards” which are critically important to be as clear and explanatory as possible,…
-
Nutella – Spread the Happy
Here’s a fun quick one! I boarded out this spot for my great clients at Brand New School– they do great work and are always involved in fun, whimsical, creative projects. Nutella was no exception. The concept was clear and well developed- and they had great designers on the project, so I was able to…
-
Apple Commercial – “Better Starts Here”
So! Another cool Apple commercial under my belt. I really like doing these editorial-style commercials (the juxtaposition of the shots lead the viewer to form deeper associations even with seemingly unrelated visuals) and my good clients at Slim Pictures know the secret to booking ol’ Maxi: advance notice! Most clients seem to be booking more…
-
Birchbox: Better Way
We live in a pretty fascinating time- one needn’t even leave their home to shop for the rarified necessities! The selection available to us online is infinite, and it’s up to operators like Birchbox to curate the best of the best and bring it to our doorsteps. Meanwhile, the “old guard,” if you will, are…
-
Gillette Venus 2015
I consider myself fortunate to have the pleasure of regularly working with very talented directors who appreciate my passion for good storyboards. And so it is that I can look forward to, every year, working with director Katja Brauer on her latest Gillette Venus spot- you see, in Germany, they have the German version of…
-
Clorox to the Rescue
Earlier this year I had the pleasure of doing a BUNCH of shoot boards for my clients at 29 Black on their Clorox spots, among other things. Four spots in total, and they are pretty simple, so not much explanation needed, but they all go along with the theme of “Your house gets messy and…
-
Dude, Draw My Car
Here’s a fun commercial I did for my great clients at Bark Bark– A great opportunity for me to draw high energy classic car action! In this spot, we see two young men tooling around in a classic Camaro- living out their personal Fast and Furious fantasies- After lots of quick action cuts and inserts,…
-
Payless “Parkour” Storyboards
Seems like everyone’s always rushing around, late for something. Hurry up! Finish faster! Boy, I hear a lot of that. Just kidding, nobody’s faster than ol’ Maxi. That’s why I was called to do this spot. They needed shoot boards ASAY (As Soon As Yesterday) and … well… frankly, we did this project so quickly,…
-
Glade Storyboards
Just a quick one today- I can only take partial credit anyway, since I was mopping up for another artist who started the project but was not available to finish it. Really though, they should have just called me in the first place! Maybe they needed a slower artist, to, I dunno, take his time…
-
More NOS Storyboards…
Man, I need to do some pushups or something, get back into fighting shape. You may not believe this, but I coulda been a contender… What’s that? You don’t believe it? Well, moving on… Closest I’ll ever get to the ring, is drawing these MMA athletes for NOS energy drink commercials. It’s just a few…
-
“A Day in the Life” Storyboards
Here’s another one of my famous dancing storyboards. I don’t quite know how I always seem to be drawing choreographed dances. Ironically, I’m a terrible dancer. Oh well. These storyboards are for a kinda companion marketed synergistic branding tie-in cross promotional effort between E! channel and Degree (the antiperspirant), starring that Famous Choreographer you recognize…
-
Proactiv+ Commercials
Man, pimples suck! I still get pimples now and again, and I certainly had my fair share in high school. Maybe it was all the soda and doritos and taco bell… nah…. Enter Proactiv+. It’s the skin clarifying formula we’ve all been waiting for! And it’s endorsed by mega-artist Adam Levine, among others. So this…