Category: Cars
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AT&T “Market Mishap” Storyboards!
A while back, I got called in to my good clients at DirecTV (now AT&T) to work on a spot for their Adworks campaign- a commercial about commercials! How funny! But really, it makes sense to make sure your advertising dollars aren’t going to waste, right? That’s why you hire ‘Ol Maxy, right? and then…
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“Asphalt Xtreme” Storyboards
Woohoo! Here’s another fun project from earlier this year that I’m very proud to show- fun video game racing action! The “Asphalt” Series is well known in gaming circles as a premium racing product and I was very excited to be involved with my clients at PSYOP for their pitch and production of this great…
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“Date Night” Storyboards
Here’s a quick sweet little project I boarded a while back – one of those synergistic multi-product subtle mega-mercials masquerading as a network PSA – tips for a fun “date night!” Here, a couple starts out there morning routine as usual- but then in a moment of whimsy, it strikes them to spice things up…
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Red Bull / Audi Storyboards
Here’s a very fun spot I did a while back for Red Bull/Audi; a little cross promotional effort to reinforce mutual branding and associations. Basically, it’s a mini-documentary of an extreme sports spectacle: a never-before-seen coordinated group of stunts with multiple flight technologies being expertly demonstrated, and beautifully shot. This kind of event is more “captured”…
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Nissan Rogue “Launch” Storyboards
How many storyboard frames do you need for a 30 second commercial? It’s an interesting question. Sometimes you just need a handful of “pitch boards”, to sell the idea along, so maybe 5-8 frames in that case. Sometimes you are drawing “shoot boards” which are critically important to be as clear and explanatory as possible,…
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Dude, Draw My Car
Here’s a fun commercial I did for my great clients at Bark Bark– A great opportunity for me to draw high energy classic car action! In this spot, we see two young men tooling around in a classic Camaro- living out their personal Fast and Furious fantasies- After lots of quick action cuts and inserts,…
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Proactiv+ Commercials
Man, pimples suck! I still get pimples now and again, and I certainly had my fair share in high school. Maybe it was all the soda and doritos and taco bell… nah…. Enter Proactiv+. It’s the skin clarifying formula we’ve all been waiting for! And it’s endorsed by mega-artist Adam Levine, among others. So this…
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John Deere : Gator – Storyboards
You’re a manly man, and you need a manly ATV to help with all your manly tasks. John Deere’s Gator is for you. I worked on this project late in 2013 as I was moving into my house- I remember that time vividly as it was extremely cold in my workshed studio and I didn’t…
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Corvette Stingray Storyboards – “Machine”
I love doing car commercials- I feel like I draw cars well, and quickly. Well, my speed was put to the test when I was called to board this commercial. These are “shoot boards,” meaning these are the last draft of the storyboards before shooting starts. Often they are hurried, and rough, because at the…
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Defiants 4×4
Having worked on both, I never cease to marvel at how car commercials are strikingly similar to toy car commercials. They seem to need all the same kinds of shots, and both refer to each other, because many toy cars are sold on their “realism” and many cars are marketed to adults craving fun and…
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Alamo: Meet the Getaways
Just a quick post today. Here’s a campaign I worked on at Brand New School a few months back and has been recently been airing: Alamo: Meet the Getaways. You might have seen them! http://youtu.be/f4e5SCYX5xE And check out the other three spots here: http://www.brandnewschool.com/Projects/DesignAndAnimation/MeetTheGetaways And here’s the storyboards! [slideshow id=31] So while the boards themselves were…
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Hockey meets Honda
Earlier this year I worked on a Honda commercial that featured hockey stars Nicklas Lidstrom and Corey Perry. In the spot, the athletes leave the sports arena and head to their Honda Pilot. Once inside, they are shocked to find hundreds of hats falling (as happens when an athlete scores a hat trick; 3 goals)…