A quick one today! I just noticed that this updated version of wordpress has this fun option of interactive image sliders- so that you can compare A/B images and appreciate the differences and similarities!
I have below an excerpt from a project a few years back- again, depicting a family enjoying nearly being “there” with the incredibly quality of their digital entertainment options.
On the left you’ll see the rough sketch, and on the right, you’ll see the final version! Slide the sliders left and right to compare and contrast. I rarely post my rough drawings but I’m told they are awesome, so why not start sharing them.
I hope you enjoy! Let me know what you think 🙂 And thanks wordpress for adding this cool feature!
This is a quick job that needed 3 spots boarded, with COLOR, in half a day! Of course, I’m used to needing to draw quickly, but color usually really slows things down. Of course, being a great storyboard artist is all about adapting and turning weaknesses into strengths, and of course, being the total zen master, it’s all just flow anyway.
That’s mostly BS but there is some truth to the notion that when you are challenged with something that seems impossible, you start to think outside the box. I knew that my normal approach wouldn’t work, so, what kind of approach could? Since the nature of the spot didn’t require perfect color, that meant I could take a risk and try something new- and while I don’t really disclose techniques in this blog, i believe the frames speak for themselves when I say, this different approach turned out great. In this job, you really have to be able to use every trick in book, and then some.
If you look at the frames, I’ve managed to color them without coloring the whole image- leaving lots of white space in reserve as “highlights” and then as just negative space, worked out really well in this context. Saved a ton of time this way, and still looks good! Of course, the humorous, non-serious nature of the spots was compatible with this approach- but I wouldn’t be able to use this technique on just any project.
You might also notice- I recycled some of the poses! I had to, to save time. When your job is only 4 hours long, every minute counts. Oh, you didn’t notice? Neither did the client. Not that it’s unreasonable to recycle art when the client puts an unreasonable deadline in front of you. You get what you pay for! But in general, I nearly never recycle drawings 🙂
To provide some context for the boards, the spots involve a “mystery” to be solved, when a friend comes over, and helps her forgetful buddy remember what chore/product she was using moments before. Simple and Silly. Here’s the boards.
Here’s kind of a funny notion- a commercial that’s top secret while you’re working on it, and barely disclosed as it airs, and you can’t even guess whether or not you even contributed towards it. How fun! Well, I drew the following boards, and the following commercial was aired shortly after, and that’s about all I know. You might think you know even less, but, you probably don’t!
I doubt I need to spell out the challenges of working on a project in which you – A:) Know nothing about the product or company itself; B:) Can only guess if any other competitors are bidding on the same project; and C:) after the fact, searching for the final aired commercial, and finding no clear trail to trace back to anything you drew, nor to any known competitors of your clients.
Did I work on this commercial? Was it all a dream? Well, it’s on youtube, and resembles my drawings. Your guess is as good as mine.
If it makes you feel any better, the projects for Major Brand Names are like 1000x more secretive. Sleep well. LOL!
A while back, I got called in to my good clients at DirecTV (now AT&T) to work on a spot for their Adworks campaign- a commercial about commercials! How funny! But really, it makes sense to make sure your advertising dollars aren’t going to waste, right? That’s why you hire ‘Ol Maxy, right? and then you use Adworks to make sure the Ads go in front of your target audience! Otherwise, well… see below!
Our Hero “Ad Man” runs from setting to setting, doing his best to sell product to the most unmatched of buyers- with very predictable results. But the laughs are an easy sell! Lol!
Here’s the boards! I hope you enjoy them, this is some of my finest work!
Here’s the final spot!!
Yup, no matter how hard you try, Gladys at the nursing home isn’t going to buy your reduced price Lamborghini. You just have to face facts!
This project was a little more extensive than most and we had time to board out some “B-Roll” if you will, with options for other shots to help sell up the humor a bit. It was all optional and really, at the end of the day, humor depends on the performance of the actors and more, so you do a lot of alternative takes to see what works best. But I did my part and boarded it out my best, to give it a fair shot at success. So, next up you’ll see some boards that are disjointed in continuity but will hopefully spur a neuron or two and make you chuckle. Enjoy!
I’ll leave out the specifics on what product/company these frames were advertising for; suffice to say, it was a collection of short spots of families and loved ones reflecting on the nature of their relationships (with some product placement tastefully featured in the periphery). Rather, Let’s consider these boards an example of how I really try to bring a sense of acting and characterization to my drawings- bringing forth a sense of deep human connection when called for. I think the work speaks for itself.
Just as often as I’m called upon do depict amazing action scenes, or elaborate fantastic worlds, I’m then called upon to draw a tender moment of kindness, or humor. That’s the world of Storyboarding Commercials- you draw everything and it’s thus I believe it’s the best artistic training ever. The work demands you never get too comfortable drawing the same thing every day- I draw vehicles, animals, people, places, animation, live action, humor, horror, sci-fi, and even in new media like VR! It’s a new challenge every day and I love it.
So here’s a riddle: When are you HAPPY that your favorite binge-able show finally is finally axed? WHEN IT MEANS YOU CAN FINALLY POST your storyboards for the promos!!! I’ve been dying to show these off for a while now. Of course, these were just pitches for promos, and as far as I can tell, none of the concepts I drew were produced, which totally slays me.
I thought these were some really killer concepts, but maybe the client thought we butchered the execution. Ok, enough pun-ishment. Wouldn’t want you to get “board.” Lol!
First board set: Bates’ “Room”; The room seems to close in and crack under in intense psychological pressure:
And second board set: Bates’ “Stairs”; We follow our hero up a set of stairs and meet our horrific fate:
That’s some creepy stuff! I hope you enjoyed watching these. BTW, I did all these boards and MORE in a single 8-hour day. What can I say? I really do BLEED for this job! Bwhahahahah!! See you next time….