Category: Sport
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Red Bull / Audi Storyboards
Here’s a very fun spot I did a while back for Red Bull/Audi; a little cross promotional effort to reinforce mutual branding and associations. Basically, it’s a mini-documentary of an extreme sports spectacle: a never-before-seen coordinated group of stunts with multiple flight technologies being expertly demonstrated, and beautifully shot. This kind of event is more “captured”…
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Angels Baseball – Storyboards
Here’s a quick one today- sometimes I get contacted at the last minute to quickly sketch up a concept for a pitch, and it’s just a handful of frames to run by a client, and see what might stick. That was the case for this project- and I don’t know enough of the context…
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Storyboards for Reebok Cardio Ultra
Face it. You gotta work out, and you gotta look good doing it. Reebok’s got you covered- as evidenced by this fun spot I did a while back. It’s beautifully shot (and storyboarded) and since it’s visually driven, it’s my favorite type of commercial. These aren’t shoot boards, so it doesn’t match the final…
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Labatt Blue “Epic” Storyboards
I had a good run a couple of years ago getting hired to draw storyboards for an ad campaign for Labatt Blue, a Canadian Beer brand. They have a Bear character (just an actor in a bear suit) who is their Party Champion – a “Duff Man,” if you will- who shows up at opportune…
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Payless “Parkour” Storyboards
Seems like everyone’s always rushing around, late for something. Hurry up! Finish faster! Boy, I hear a lot of that. Just kidding, nobody’s faster than ol’ Maxi. That’s why I was called to do this spot. They needed shoot boards ASAY (As Soon As Yesterday) and … well… frankly, we did this project so quickly,…
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More NOS Storyboards…
Man, I need to do some pushups or something, get back into fighting shape. You may not believe this, but I coulda been a contender… What’s that? You don’t believe it? Well, moving on… Closest I’ll ever get to the ring, is drawing these MMA athletes for NOS energy drink commercials. It’s just a few…
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John Deere : Gator – Storyboards
You’re a manly man, and you need a manly ATV to help with all your manly tasks. John Deere’s Gator is for you. I worked on this project late in 2013 as I was moving into my house- I remember that time vividly as it was extremely cold in my workshed studio and I didn’t…
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Ultimate Fighter- NOS Pitch Boards
Just a quick one this week. Got a lot of stuff going on. So here we have some boards I did last year for a Ultimate Fighter/NOS tie-in. Everyone knows that the secret to success is to drink as many energy drinks as possible, and UFC fighters are no exception. And for that extra edge…
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Pitch Boards – Living Social
Here’s some boards I did last year for one of my agency clients, presenting campaign ideas for Living Social, that cool company that sells discounted experiences to adventurous adults. That’s the basic theme of these boards, to show people having fun doing things they wouldn’t normally do, like skeet shooting (for girls), painting nude models,…
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Sport Chek “Determination”
Here’s a spot I worked on earlier this year- A Sport Chek commercial starring NHL player Sidney Crosby. The premise is very straightforward- many slow motion shots of Sidney training hard in the gym, with the speed ramping up and building in intensity, and abruptly ending with tagline and logo lockup. I like working on…
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Qatar Foundation – Pitch
Behold, another set of pitch boards for a commercial that wasn’t awarded. You might be thinking, “Wow, you had a bit of a losing streak, huh?” Actually I pull these samples arbitrarily from past work as it “ripens” for posting, so there really was no streak per se, but I think it’s also a learning…
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Hockey meets Honda
Earlier this year I worked on a Honda commercial that featured hockey stars Nicklas Lidstrom and Corey Perry. In the spot, the athletes leave the sports arena and head to their Honda Pilot. Once inside, they are shocked to find hundreds of hats falling (as happens when an athlete scores a hat trick; 3 goals)…