A couple years ago, I had a great time working on a series of spots for a very popular (in Korea) game called Lineage. The anthem spot was about a minute long and had lots of action and fun characters, and it’s the subject of this post.
The story goes- we find our hero protagonist “Bugbear” in the middle of a battlefield, who breaks the 4th Wall and calls out to us, the viewer, to witness he and his compatriots, with their powers combined, topple the evil Death Knight! Though victory may be short lived- that’s the law of the land around these parts. Witness!
And, here’s the final spot!
This spot had it all- fun characters, action, humor, sex appeal. I love the sense of escalation, and the the way the final product came out is just really awesome- you can really see the quality in the craftsmanship of the animators and designers. Such a great team! Here’s some cool detail shots before you go:
Here’s a quick one today- sometimes I get contacted at the last minute to quickly sketch up a concept for a pitch, and it’s just a handful of frames to run by a client, and see what might stick. That was the case for this project- and I don’t know enough of the context or concept to really even say what’s going on here- I guess its about transitioning from being a baseball fan when you are young, to carrying that tradition into adulthood, while still retaining that childlike sense of wonder for our national pastime. How’s that sound?
Joking aside, theres a lot of difficulty sometimes in my job when the director briefly describes the shot but provides no context, like “A kid is facing camera at homeplate, about to swing at a pitch, when suddenly the screen splits with a bolt of energy and he becomes a professional athlete”. That’s nice, but how old is the kid? Is he in a uniform? Is it just him or are there many kids on his team? Are they at a stadium or neighborhood field? What’s the time of day? Right of left handed batter? Is there a PRODUCT or BRAND that I should be featuring? I don’t have the answers to these questions, all I have is the shot description, which is pretty darn vague! No background knowledge to fill in the gaps- I don’t even know if this is a humorous spot, or inspirational, I just have to run with it. Amazingly, according to the director, I always seem to nail it. So I have my immense work experience to thank for that, I guess. At the end of the day, I can always make an appealing drawing, and sometimes that’s enough. And I do like how these drawings turned out, even though I can’t explain them fully. Enjoy!
Looking back, I really like how I handled the ambiguity of detail in these shots- there’s just enough information to describe what’s happening, but really nothing is specified at all – minus the Angels team logo. There’s plenty of room for the client to bring their limited imagination to help embellish the concept- I guess that’s why the director finds my work so useful!
And I have no clue if these where ever used in a production! Many times I just miss the final outcome entirely, if there even is one. That’s life in the major leagues, folks.
Our last one for the Intel series! What a journey.
Starting out, we see a typical video conference. Our high profile businesswoman is kicking corporate butt. But then we reveal that she’s actually lakeside- using the power of Intel to convince her colleagues that she’s all business, but actually keeping a great work/life separation. Neat!
Here’s the boards:
And here’s the final spot!
Finally! Done with Intel! I’ll take a small break and come back with new spots soon. Thanks for hanging in there!
Here’s another in the Intel series- quickly executed shoot boards for an Intel campaign highlighting tech innovations in daily life.
This one’s silly- a dude gets hit in the face with a water balloon- a slow motion video captures the impact and aftermath- EPIC PRANK. All that’s left is to edit and post it online for all to see! Intel makes it easy.
Another quick one for the “Intel” series- a series of closeup portraits of tech users from all walks of life and points on the globe. No matter who you are, your tech is as personal as your… uh, personality. You unique thing, you.
The client had cast all the actors for the spot already, so these were quickly drafted from reference photos supplied by the client. I think I did a pretty good job of quickly capturing their likenesses!
Here’s the boards:
And here’s the final spot!
The big noticeable difference between the boards and the final is the casting of the last actor in series- they switched it up from a techy “Zuckerburg” type character to a foxy hip urbanite of multiracial ethnography. Oh Snap!
Lost in the woods? Panicked for your life? Hunted by bears? No worry, Intel is there with a superintelligent rescue drone to track you by your heat signature and lead you back to civilization- capable of dodging trees in it’s path as well.
This board continues the Intel Series I knocked out a while back- shoot boards for 6 separate spots, all drawn in a day and a half.
I like the panicked shots of the hiker in my boards- seems like it got tamed down a bit in the final version. See for yourself!