Clorox to the Rescue

Earlier this year I had the pleasure of doing a BUNCH of shoot boards for my clients at 29 Black on their Clorox spots, among other things.  Four spots in total, and they are pretty simple, so not much explanation needed, but they all go along with the theme of “Your house gets messy and Clorox is there to help.”  We set the scenario- a typical family scene breaks down into messy chaos, and then our hero Parent swoops in with hero Clorox Product to solve the situation- with some charming color commentary and a nice product shot to finish it off.

In our first spot, “Big Meal, Big Mess,” we see our Hero Mom and Son realize the folly of a home cooked meal… the horrible kitchen mess!  But never fear, a few swipes of Clorox Scrub Singles and the counters are as good as new.  My boards first, then below those, the final spot.


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Here’s our next spot, “Hair,” starring our typical hopeless Mr. Mom type fellow- poor thing, just can’t keep up with the household dusting, and all the animals running about shedding layers of hair.  Well, Clorox Triple Action Dust Wipes are just the thing to mop up all that disgusting hair.  One less thing for the missus to complain about.

Here’s the boards, then the final spot.


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And here’s another spot, “Cooking and Cleaning.”  Momma loves baby- even covered in baby slime.  Doesn’t mean she has to tolerate it on her kitchen surfaces, though.  Couple pumps of the Clorox Pump n Clean to the rescue.  Even baby likes it!  Boards first, then final spot below.


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Here’s our last spot- “A Family of Five.”  Tough to clean those toilets with so many people trying to poop at the same time- that’s why Mom sneaks in while the brood grooms their hair.  Very clever of her.  I remember this spot being a little tricky to block out because of the narrow shooting space and the mirror- obviously you can’t shoot into the mirror unless you are willing to fix that in post (you’ll see the cameraman otherwise).  So you invariably have to bias the angle off to the side a bit, and I also staggered the kids a bit on the side angle, so they wouldn’t screen each other.  Of course, I could only guess what things might look like on the day of the shoot- I remember the original casting called for an older sister, but they look almost the same age in the final spot.  Looking at it now, I think they made a good decision to put the girl closest the to mirror, on the left; it looks good the way they shot it.  In both cases, I remember that, although definitely a subtle detail, we knew that it was best to put the boy closest to the toilet.  Why that should be a rule, I suppose, is debatable, but it was just one of those things… some things are just accepted as natural and thus we reenact them faithfully in advertising.  Boys don’t mind icky things, I guess.  Boards, then final spot below.


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Thanks for stopping by!  More boards next week.




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