Another great spot I storyboarded for my clients at Slim Pictures. These is an Intel commercial but focused on their integration with the latest offerings in computing wearables- called out in this case as the Peak fitness watch.
In this spot we chase our Heroine through a densely wooded northern California forest- tracking, panning, pushing through the ferns and keeping up best we can as she pushes herself harder and further- checking in with her fitness watch to get the latest info on her heart rate and target BPM- she’s almost there! She rallies and reaches her “Peak” at the same moment the forest clears from view and she plunges into a cool lake 3 stories below… taking us along for the ride!
Here’s the boards:
And here’s the final spot:
I had to execute these boards quickly, of course (this was among five other spots of theirs that I was boarding that day- hence the roughness), but I feel I did a good job of capturing the feeling of intense determination that ultimately came across so clearly in the final spot. It always helps when the client is additionally able to supply a wealth of location photos so that I can know for sure that I’m drawing the trees, paths, and cliffs with all the accuracy they need to unify the director’s vision among the production team. It’s a great feeling to put my skills to such practical use.
See you next time!