Category: :60
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Sophos – Cyber Security
Boy, those viruses, huh? They’re everywhere, trying to wreck our lives. Luckily Sophos is there to scan and sweep them away. From our computers, at least. This was a fun, quick job that needed a very specific tone in order to convey the sense of dystopian angst- the directors sent references that were very film…
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Lineage: Red Knights! Storyboards
A couple years ago, I had a great time working on a series of spots for a very popular (in Korea) game called Lineage. The anthem spot was about a minute long and had lots of action and fun characters, and it’s the subject of this post. The story goes- we find our hero protagonist…
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AT&T “Market Mishap” Storyboards!
A while back, I got called in to my good clients at DirecTV (now AT&T) to work on a spot for their Adworks campaign- a commercial about commercials! How funny! But really, it makes sense to make sure your advertising dollars aren’t going to waste, right? That’s why you hire ‘Ol Maxy, right? and then…
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Aldi “Christmas Carrot” Storyboards
In Los Angeles, Christmas starts in September. If you work in commercial production, that is! Indeed it takes a couple of months for projects to get greenlit and produced in time for airing during the holiday season. So it was that last year I was working on a fun Christmas project for my clients at…
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Duracell – Pitch Storyboards
Here’s one I’ve had on ice a while now- an old pitch, that we didn’t get awarded, and thus I’ve not really been able to present, but enough time has passed that we can risk a look at my work, and hope nobody minds. It was a rare “throw your best efforts and time…
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Storyboards for Reebok Cardio Ultra
Face it. You gotta work out, and you gotta look good doing it. Reebok’s got you covered- as evidenced by this fun spot I did a while back. It’s beautifully shot (and storyboarded) and since it’s visually driven, it’s my favorite type of commercial. These aren’t shoot boards, so it doesn’t match the final…
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Birchbox: Better Way
We live in a pretty fascinating time- one needn’t even leave their home to shop for the rarified necessities! The selection available to us online is infinite, and it’s up to operators like Birchbox to curate the best of the best and bring it to our doorsteps. Meanwhile, the “old guard,” if you will, are…
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Payless “Parkour” Storyboards
Seems like everyone’s always rushing around, late for something. Hurry up! Finish faster! Boy, I hear a lot of that. Just kidding, nobody’s faster than ol’ Maxi. That’s why I was called to do this spot. They needed shoot boards ASAY (As Soon As Yesterday) and … well… frankly, we did this project so quickly,…
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“A Day in the Life” Storyboards
Here’s another one of my famous dancing storyboards. I don’t quite know how I always seem to be drawing choreographed dances. Ironically, I’m a terrible dancer. Oh well. These storyboards are for a kinda companion marketed synergistic branding tie-in cross promotional effort between E! channel and Degree (the antiperspirant), starring that Famous Choreographer you recognize…
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Proactiv+ Commercials
Man, pimples suck! I still get pimples now and again, and I certainly had my fair share in high school. Maybe it was all the soda and doritos and taco bell… nah…. Enter Proactiv+. It’s the skin clarifying formula we’ve all been waiting for! And it’s endorsed by mega-artist Adam Levine, among others. So this…
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Ugg Boots – Storyboards
When you see a snowy holiday commercial nowadays, bear in mind that it’s probably produced during the Summer season in Los Angeles, where it never snows. That’s certainly the case with these two spots I storyboarded. This commercial campaign was produced by Timber, a great company and I love working with these guys, primarily because…
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A Million Ways to Die in the West / Lizard Lick Towing
Here’s a quick fun one- my clients needed shoot boards for a promo synergistically tying in the Tru TV series “Iguana Lick Towing” with Universal Pictures release “A Million Ways to Die in the West.” It’s like two commercials in one- hey, at least it’s efficient! Nothing particularly remarkable about this job, other than the…