Category: :60

  • Sophos – Cyber Security

    Sophos – Cyber Security

    Boy, those viruses, huh? They’re everywhere, trying to wreck our lives. Luckily Sophos is there to scan and sweep them away. From our computers, at least. This was a fun, quick job that needed a very specific tone in order to convey the sense of dystopian angst- the directors sent references that were very film…

  • Lineage:  Red Knights!  Storyboards

    Lineage: Red Knights! Storyboards

    A couple years ago, I had a great time working on a series of spots for a very popular (in Korea) game called Lineage.  The anthem spot was about a minute long and had lots of action and fun characters, and it’s the subject of this post. The story goes- we find our hero protagonist…

  • AT&T “Market Mishap” Storyboards!

    AT&T “Market Mishap” Storyboards!

    A while back, I got called in to my good clients at DirecTV (now AT&T) to work on a spot for their Adworks campaign- a commercial about commercials! How funny!  But really, it makes sense to make sure your advertising dollars aren’t going to waste, right?  That’s why you hire ‘Ol Maxy, right? and then…

  • Aldi “Christmas Carrot” Storyboards

    Aldi “Christmas Carrot” Storyboards

    In Los Angeles, Christmas starts in September.  If you work in commercial production, that is!  Indeed it takes a couple of months for projects to get greenlit and produced in time for airing during the holiday season.  So it was that last year I was working on a fun Christmas project for my clients at…

  • Duracell – Pitch Storyboards

    Duracell – Pitch Storyboards

      Here’s one I’ve had on ice a while now- an old pitch, that we didn’t get awarded, and thus I’ve not really been able to present, but enough time has passed that we can risk a look at my work, and hope nobody minds.  It was a rare “throw your best efforts and time…

  • Storyboards for Reebok Cardio Ultra

    Storyboards for Reebok Cardio Ultra

      Face it.  You gotta work out, and you gotta look good doing it.  Reebok’s got you covered- as evidenced by this fun spot I did a while back. It’s beautifully shot (and storyboarded) and since it’s visually driven, it’s my favorite type of commercial.  These aren’t shoot boards, so it doesn’t match the final…