Here’s a fun quick one! ย I boarded out this spot for my great clients at Brand New School– they do great work and are always involved in fun, whimsical, creative projects. ย Nutella was no exception. ย The concept was clear and well developed- and they had great designers on the project, so I was able to reference lots of design frames and draw with confidence that my boards would look accurate.
It’s a simple spot- Our hero son comes down for breakfast and greets his mom, who is opening a jar of Nutella. ย In the background, the son’s backpack comes to life with some very cleverly blended stop motion and cel animation interacting together to represent a fruitful creative young mind, powered by Nutella, and ready for a great day at school. ย At the end, our animation pops back into real life, with Mom presenting the breakfast treat, and a great bite-and-react shot to follow, finished with aย mandatory Logo and Tagline scene.
The biggest challenge on spots like this one is probably making a clear distinction between “drawn” elements and “real” elements- obviously, I’m drawing this by hand, as usual, so everything is a drawing by me, but parts of the storyboard are “drawings of childrens’ drawings.” ย How do we show which is which? ย In this case, we used a different color and texture of linework to show the difference, and it worked out great!
Here’s the boards:
Here’s the final spot!
https://youtu.be/dEqYPJEnqf0
That’s it for this week! ย See you next time.
