Dude, Draw My Car

Here’s a fun commercial I did for my great clients at Bark Bark– A great opportunity for me to draw high energy classic car action!

In this spot, we see two young men tooling around in a classic Camaro- living out their personal Fast and Furious fantasies- After lots of quick action cuts and inserts, it’s time to bring the ride back and give it a shine up.  They lovingly and expertly apply the Turtle Wax ICE- giving it that better-than-new shine- but just then they look up, and quickly put on their detail technician hats- the REAL owner of the car has arrived to pick it up from the detailers, and drives it away satisfied and unaware the extent the detailers have “appreciated” his business.  We toyed around with a “stinger” ending wherein, right as the detailers are certain they “got away with it,” the car owner stops and returns to them an item they accidentally left behind.  I liked that idea- more humorous- and develops the character of the owner a bit, since he plays it cool and doesn’t react negatively- but looks like it got cut out of the official version, and we thus we end on a fist bump, which I also drew an option for.

Here’s the boards:

Turtlewax_1d_0000_Layer 1

Turtlewax_1d_0001_Layer 2

Turtlewax_1d_0002_Layer 3

Turtlewax_1d_0003_Layer 4

Turtlewax_1d_0004_Layer 5

Turtlewax_1d_0005_Layer 6

Turtlewax_1d_0006_Layer 7

Turtlewax_1d_0007_Layer 8

Turtlewax_1d_0008_Layer 9

Turtlewax_1d_0009_Layer 10

Turtlewax_1d_0010_Layer 11

Turtlewax_1d_0011_Layer 12

Turtlewax_1d_0012_Layer 13

Turtlewax_1d_0013_Layer 14

Turtlewax_1d_0014_Layer 15

Turtlewax_1d_0015_Layer 16

Turtlewax_1d_0016_Layer 17

Turtlewax_1d_0017_Layer 18

Turtlewax_1d_0018_Layer 19

Turtlewax_1d_0019_Layer 20

Turtlewax_1d_0020_Layer 21

Turtlewax_1d_0021_Layer 22

Turtlewax_1d_0022_Layer 23

Turtlewax_1d_0023_Layer 24

Turtlewax_2d_0000_Layer 1

Turtlewax_2d_0001_Layer 2

Turtlewax_2d_0002_Layer 3

Turtlewax_2d_0003_Layer 4

Turtlewax_2d_0004_Layer 5

Turtlewax_2d_0005_Layer 6

Turtlewax_2d_0006_Layer 7

Turtlewax_2d_0007_Layer 8

Turtlewax_2d_0008_Layer 9

Turtlewax_2d_0009_Layer 10

Turtlewax_2d_0010_Layer 11

Turtlewax_2d_0011_Layer 12

Turtlewax_2d_0012_Layer 13

Turtlewax_2d_0013_Layer 14

Turtlewax_2d_0014_Layer 15

Turtlewax_2d_0015_Layer 16

Turtlewax_2d_0016_Layer 17

Turtlewax_2d_0017_Layer 18

I only had one day to draw this spot so I made sure to stay on target with my turnaround time using the great program Sketchup to download a free 3d model of the hero car and used that to reference the specific angles that were called for.  It’s a great shortcut when accuracy and time really matter (and they always do!).  You can’t always just rely on google images to provide the reference angle you need, so you gotta step it up and make your own sometimes!  Also, note the little details of how the car gets “dirtier” as the drive it around in the first half of the spot.

And here’s the final spot!

https://youtu.be/cv6dQQJ13Sw

Looks pretty good!  See you next time!