Here’s a fun commercial I did for my great clients at Bark Bark– A great opportunity for me to draw high energy classic car action!
In this spot, we see two young men tooling around in a classic Camaro- living out their personal Fast and Furious fantasies- After lots of quick action cuts and inserts, it’s time to bring the ride back and give it a shine up. ย They lovingly and expertly apply the Turtle Wax ICE- giving it that better-than-new shine- but just then they look up, and quickly put on their detail technician hats- the REAL owner of the car has arrived to pick it up from the detailers, and drives it away satisfied and unaware the extent the detailers have “appreciated” his business. ย We toyed around with a “stinger” ending wherein, right as the detailers are certain they “got away with it,” the car owner stops and returns to them an item they accidentally left behind. ย I liked that idea- more humorous- and develops the character of the owner a bit, since he plays it cool and doesn’t react negatively- but looks like it got cut out of the official version, and we thus we end on a fist bump, which I also drew an option for.
Here’s the boards:
I only had one day to draw this spot so I made sure to stay on target with my turnaround time using the great program Sketchup to download a free 3d model of the hero car and used that to reference the specific angles that were called for. ย It’s a great shortcut when accuracy and time really matter (and they always do!). ย You can’t always just rely on google images to provide the reference angle you need, so you gotta step it up and make your own sometimes! ย Also, noteย the little details of how the car gets “dirtier” as the drive it around in the first half of the spot.
And here’s the final spot!
https://youtu.be/cv6dQQJ13Sw
Looks pretty good! ย See you next time!
