Seems like everyone’s always rushing around, late for something. ย Hurry up! ย Finish faster! ย Boy, I hear a lot of that. ย Just kidding, nobody’s faster than ol’ Maxi. ย That’s why I was called to do this spot.
They needed shoot boards ASAY (As Soon As Yesterday) and … well… frankly, we did this project so quickly, I can’t remember much about it! ย I know there was a pretty good script, thank goodness, and I roughed it out, and they only needed a few changes, and they didn’t need a finishing pass, as that was that. ย I probably spent 6 hours at most on these, maybe less. ย It’s a 1:30 second spot, 3 times longer than a usual :30.
They are super rough, but that’s all they needed, and actually, they ‘read’ pretty well! ย It’s an action spot, so the narrative is told visually- 3 people, all late for work, all haulin’ ass along their improvised parkour-style routes! ย Their SafeTStep shoes make it all possible… available from Payless. ย Here’s the boards:
And here’s the finished spot!
Good stuff! ย See ya next week.
