Category: Synergy
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New Media
So, it’s no secret that all of entertainment and more broadly tech in general has undergone a major series of contractions- layoffs have affected every Studio and WFH job. There’s been major reversals in the unprecedented demand of post-covid “peak media”; Labor strikes in Hollywood; AI technologies rendering whole professions redundant; and interest rates AKA…
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AT&T “Market Mishap” Storyboards!
A while back, I got called in to my good clients at DirecTV (now AT&T) to work on a spot for their Adworks campaign- a commercial about commercials! How funny! But really, it makes sense to make sure your advertising dollars aren’t going to waste, right? That’s why you hire ‘Ol Maxy, right? and then…
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“Date Night” Storyboards
Here’s a quick sweet little project I boarded a while back – one of those synergistic multi-product subtle mega-mercials masquerading as a network PSA – tips for a fun “date night!” Here, a couple starts out there morning routine as usual- but then in a moment of whimsy, it strikes them to spice things up…
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Red Bull / Audi Storyboards
Here’s a very fun spot I did a while back for Red Bull/Audi; a little cross promotional effort to reinforce mutual branding and associations. Basically, it’s a mini-documentary of an extreme sports spectacle: a never-before-seen coordinated group of stunts with multiple flight technologies being expertly demonstrated, and beautifully shot. This kind of event is more “captured”…
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Star Wars Lego – Commercial Pitch
A long time ago, in a studio far far away- I drew up some storyboards for a Star Wars TFA / Legos teaser-style commercial! Its a lot of fun to draw Star Wars stuff, and like everyone else on the planet, I was very excited about the new films coming out. So I’m super happy…
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Intel Series pt 1: “Plunge” featuring the Peak fitness watch
Another great spot I storyboarded for my clients at Slim Pictures. These is an Intel commercial but focused on their integration with the latest offerings in computing wearables- called out in this case as the Peak fitness watch. In this spot we chase our Heroine through a densely wooded northern California forest- tracking, panning, pushing…
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Gillette Venus 2015
I consider myself fortunate to have the pleasure of regularly working with very talented directors who appreciate my passion for good storyboards. And so it is that I can look forward to, every year, working with director Katja Brauer on her latest Gillette Venus spot- you see, in Germany, they have the German version of…
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Olay “Red Carpet”
Another fun awards-season spot. Seems like I had a bunch this year. This was a fun concept- highly stylized shots of woman’s night preparing to walk the red carpet- shot in reverse- so we reveal the secret to her glamorous beauty- Olay Regenerist face cream! This spot was highly developed by the director, a very…
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“A Day in the Life” Storyboards
Here’s another one of my famous dancing storyboards. I don’t quite know how I always seem to be drawing choreographed dances. Ironically, I’m a terrible dancer. Oh well. These storyboards are for a kinda companion marketed synergistic branding tie-in cross promotional effort between E! channel and Degree (the antiperspirant), starring that Famous Choreographer you recognize…
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Dove and Twitter #SpeakBeautiful
It’s a brave new world out there folks… a brave new social media world, full of funny cat videos and epic fails. It’s a force for good AND evil, as we’ve all experienced, no doubt. A double-edged sword, if you will. You can say anything to anyone and everyone, practically anonymously, and lets just say,…
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A Million Ways to Die in the West / Lizard Lick Towing
Here’s a quick fun one- my clients needed shoot boards for a promo synergistically tying in the Tru TV series “Iguana Lick Towing” with Universal Pictures release “A Million Ways to Die in the West.” It’s like two commercials in one- hey, at least it’s efficient! Nothing particularly remarkable about this job, other than the…
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Ultimate Fighter- NOS Pitch Boards
Just a quick one this week. Got a lot of stuff going on. So here we have some boards I did last year for a Ultimate Fighter/NOS tie-in. Everyone knows that the secret to success is to drink as many energy drinks as possible, and UFC fighters are no exception. And for that extra edge…