Category: Synergy

  • AT&T “Market Mishap” Storyboards!

    AT&T “Market Mishap” Storyboards!

    A while back, I got called in to my good clients at DirecTV (now AT&T) to work on a spot for their Adworks campaign- a commercial about commercials! How funny!  But really, it makes sense to make sure your advertising dollars aren’t going to waste, right?  That’s why you hire ‘Ol Maxy, right? and then…

  • “Date Night” Storyboards

    “Date Night” Storyboards

    Here’s a quick sweet little project I boarded a while back – one of those synergistic multi-product subtle mega-mercials masquerading as a network PSA – tips for a fun “date night!” Here, a couple starts out there morning routine as usual- but then in a moment of whimsy, it strikes them to spice things up…

  • Red Bull / Audi Storyboards

    Red Bull / Audi Storyboards

      Here’s a very fun spot I did a while back for Red Bull/Audi;  a little cross promotional effort to reinforce mutual branding and associations.  Basically, it’s a mini-documentary of an extreme sports spectacle: a never-before-seen coordinated group of stunts with multiple flight technologies being expertly demonstrated, and beautifully shot. This kind of event is more “captured”…

  • Star Wars Lego – Commercial Pitch

    Star Wars Lego – Commercial Pitch

    A long time ago, in a studio far far away- I drew up some storyboards for a Star Wars TFA / Legos teaser-style commercial!  Its a lot of fun to draw Star Wars stuff, and like everyone else on the planet, I was very excited about the new films coming out.  So I’m super happy…

  • Intel Series pt 1: “Plunge” featuring the Peak fitness watch

    Intel Series pt 1: “Plunge” featuring the Peak fitness watch

    Another great spot I storyboarded for my clients at Slim Pictures.  These is an Intel commercial but focused on their integration with the latest offerings in computing wearables- called out in this case as the Peak fitness watch. In this spot we chase our Heroine through a densely wooded northern California forest- tracking, panning, pushing…

  • Gillette Venus 2015

    Gillette Venus 2015

    I consider myself fortunate to have the pleasure of regularly working with very talented directors who appreciate my passion for good storyboards.  And so it is that I can look forward to, every year, working with director Katja Brauer on her latest Gillette Venus spot- you see, in Germany, they have the German version of…

  • Olay “Red Carpet”

    Olay “Red Carpet”

    Another fun awards-season spot.  Seems like I had a bunch this year.  This was a fun concept- highly stylized shots of woman’s night preparing to walk the red carpet- shot in reverse- so we reveal the secret to her glamorous beauty- Olay Regenerist face cream! This spot was highly developed by the director, a very…

  • “A Day in the Life” Storyboards

    “A Day in the Life” Storyboards

    Here’s another one of my famous dancing storyboards.  I don’t quite know how I always seem to be drawing choreographed dances.  Ironically, I’m a terrible dancer.  Oh well. These storyboards are for a kinda companion marketed synergistic branding tie-in cross promotional effort between E! channel and Degree (the antiperspirant), starring that Famous Choreographer you recognize…

  • Dove and Twitter #SpeakBeautiful

    Dove and Twitter #SpeakBeautiful

    It’s a brave new world out there folks… a brave new social media world, full of funny cat videos and epic fails.  It’s a force for good AND evil, as we’ve all experienced, no doubt.  A double-edged sword, if you will.  You can say anything to anyone and everyone, practically anonymously, and lets just say,…

  • A Million Ways to Die in the West / Lizard Lick Towing

    A Million Ways to Die in the West / Lizard Lick Towing

    Here’s a quick fun one- my clients needed shoot boards for a promo synergistically tying in the Tru TV series “Iguana Lick Towing” with Universal Pictures release “A Million Ways to Die in the West.”  It’s like two commercials in one- hey, at least it’s efficient! Nothing particularly remarkable about this job, other than the…

  • Ultimate Fighter- NOS Pitch Boards

    Ultimate Fighter- NOS Pitch Boards

    Just a quick one this week. Got a lot of stuff going on. So here we have some boards I did last year for a Ultimate Fighter/NOS tie-in.  Everyone knows that the secret to success is to drink as many energy drinks as possible, and UFC fighters are no exception.  And for that extra edge…

  • Celebrity Apprentice / Walgreens Storyboards

    Celebrity Apprentice / Walgreens Storyboards

    Invariably, a career in commercial storyboarding will eventually involve drawing celebrities endorsing products.  Sometimes the celebrities not only endorse products, but also the retailers that the products are sold in, and even the charities that benefit from the sales of the products, and ultimately the show that features the celebrities that compete to benefit the…