Category: Apparel
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Storyboards for Reebok Cardio Ultra
Face it. You gotta work out, and you gotta look good doing it. Reebok’s got you covered- as evidenced by this fun spot I did a while back. It’s beautifully shot (and storyboarded) and since it’s visually driven, it’s my favorite type of commercial. These aren’t shoot boards, so it doesn’t match the final…
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Intel Series pt 1: “Plunge” featuring the Peak fitness watch
Another great spot I storyboarded for my clients at Slim Pictures. These is an Intel commercial but focused on their integration with the latest offerings in computing wearables- called out in this case as the Peak fitness watch. In this spot we chase our Heroine through a densely wooded northern California forest- tracking, panning, pushing…
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Birchbox: Better Way
We live in a pretty fascinating time- one needn’t even leave their home to shop for the rarified necessities! The selection available to us online is infinite, and it’s up to operators like Birchbox to curate the best of the best and bring it to our doorsteps. Meanwhile, the “old guard,” if you will, are…
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Payless “Parkour” Storyboards
Seems like everyone’s always rushing around, late for something. Hurry up! Finish faster! Boy, I hear a lot of that. Just kidding, nobody’s faster than ol’ Maxi. That’s why I was called to do this spot. They needed shoot boards ASAY (As Soon As Yesterday) and … well… frankly, we did this project so quickly,…
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Ugg Boots – Storyboards
When you see a snowy holiday commercial nowadays, bear in mind that it’s probably produced during the Summer season in Los Angeles, where it never snows. That’s certainly the case with these two spots I storyboarded. This commercial campaign was produced by Timber, a great company and I love working with these guys, primarily because…
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“Bleach This” Storyboards
Just a quick one this week. These boards were done over at BNS (they keep me pretty busy!) as part of a competitive pitch… and they were awarded the job! Always nice to hear. And since the boards were very tight and concise, no further revisions were needed, and the went straight into production. BNS…
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Sport Chek “Determination”
Here’s a spot I worked on earlier this year- A Sport Chek commercial starring NHL player Sidney Crosby. The premise is very straightforward- many slow motion shots of Sidney training hard in the gym, with the speed ramping up and building in intensity, and abruptly ending with tagline and logo lockup. I like working on…
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DSW & The Fox House
Last year, on Halloween, I boarded the DSW commercial that is airing right now (early March, 2013): http://www.youtube.com/watch?v=rwY5c7qOnKE&list=UUy9YrUdKJxzx6FPQrD_PytA&index=3 This commercial was a lot of fun to work on, and also very different, because I was up close and personal with the production, and in this case, it was a real treat. I received the scripts…
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Old Navy Funnovations Inc!
[singlepic id=594 w=320 h=240 float=] Well well well, Its been almost a year since I worked on these Old Navy spots and so it’s probably ok to talk about them now. For those of you who don’t watch TV (the only excuse you might have for not seeing these ubiquitous commercials), these Old Navy…
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Saw one of my commercials on TV… DSW “Where’d you get those shoes?”
[slideshow id=13] A couple of months ago I met with a new client and worked on their DSW commercial for a couple of days. It was rainy then, as it is now… good day to write about it. So anyway I worked on this shoe commercial and it was actually pretty hard! I did…