So, a while ago, I worked with a company that will remain nameless, to produce boards for a competitive pitch for a commercial for a cable company that shall remain nameless. Why all the namelessness? Well, in the end, we lost the pitch to a company that shall remain nameless. So all the hard work we did went down the drain… except, they’ve permitted me to use the boards for samples, and I’m proud of the work I did, so here we go!
The story here is, a father is tucking his son in at night, and the son asks, as sons often do, “Daddy, where does the internet come from?” From there, we follow the father’s narrative: The internet is made of tiny intelligent nanobot creatures that carry bits of data through a series of transport tubes and deposit them into our various electronic devices.
The father’s narrative was conceived as one long continuous following tracking shot that tags along with our hero nanobot along his helpful journey- we see him greet us, and carry his cargo through the vast halls and tunnels that run through his mighty universe of information depots (itunes, netflix) and interactive devices (tablets, smartphones). We also see a brief glimpse of the “competition,” DSL, represented in this spot as an exhibit in the Museum of Obsolete Technology. Catching up with our hero, he makes his way to the final destination- and deposits the infocube- and we are teleported back to the original bedroom setting, where the Dad bids his son good night, and turns off the light.
As you look through the boards (there are 48 frames in this sequence), I hope you will notice the real depth and richness of space that I’ve tried to create in this camera move. Whether the client did, I’ll never know…
Thanks for watching.
BTW, for the next month or so, I’ve schedule weekly monday morning storyboard updates to help distract you from work. My intent is to make the blog a little more regular in the weekly postings. Lets see how it goes!