Earlier this year I had a blast working with the good people at BLIND on their amazing project: The Xbox “Scorpio” debut trailer. This officially introduced the world to the Xbox One X, and it’s always an honor to be included on such high-profile assignments. I’ve generously been given permission to show some of the storyboards I created for them- I think this is some of my best work!
Here’s a very fun spot I did a while back for Red Bull/Audi; a little cross promotional effort to reinforce mutual branding and associations. Basically, it’s a mini-documentary of an extreme sports spectacle: a never-before-seen coordinated group of stunts with multiple flight technologies being expertly demonstrated, and beautifully shot.
This kind of event is more “captured” than executed according to shot list, so there’s some amount of looseness between what’s intended and final outcome- but I was able to help out by drawing up some nice presentation-style frames to help sell through the concept- and these shots were detailed very specifically by the director, who included great references for the planes, vehicles and locations. That helps a lot in making the boards come through as intended and being the most helpful in terms of advancing the production. I like that storyboards can be useful in a production like this, even though it’s also a known thing that on the day of the actual shoot, they’ll have to just roll with however things come out. If you ask me, that’s the REAL stunt! Ha! Here’s the boards:
So! Another cool Apple commercial under my belt. I really like doing these editorial-style commercials (the juxtaposition of the shots lead the viewer to form deeper associations even with seemingly unrelated visuals) and my good clients at Slim Pictures know the secret to booking ol’ Maxi: advance notice! Most clients seem to be booking more and more at the last minute- and that’s not gonna work out with my schedule, usually. But with a couple week’s notice, you can get me every time. They work me hard and fast but it helps a lot that I get a good amount of heads up. And they also do another thing that helps a great deal- the directors craft perfect shotlists that detail exactly what they are looking for in each storyboard frame. These guys aren’t messing around! This kind of forethought means I don’t have to waste mental energy trying to “read their minds” or fill in the gaps of a half-baked treatment or second guess any of my inferences- it’s all laid out like sheet music, and I just follow the instructions. Good thing too, because they have tight deadlines and it’s always a mad rush to finish quickly- but the results speak for themselves.
In this spot, we use a montage of macro and wide shots of both natural imagery and high tech subject matter- to illustrate Apple’s commitment to sustainable manufacturing processes. At two minutes long, it’s one of the longer commercials I’ve worked on. I must admit that on such a well-concepted project, there was little room for me contribute ideas, but I was very happy to be part of the project anyway, even it was simply to provide timely storyboards. Here they are: