Here’s a quick fun one- my clients needed shoot boards for a promo synergistically tying in the Tru TV series “Iguana Lick Towing” with Universal Pictures release “A Million Ways to Die in the West.” ย It’s like two commercials in one- hey, at least it’s efficient!
Nothing particularly remarkable about this job, other than the timeline- I had to cram in 22 frames in 6 hours, which is pretty tight! ย But they look pretty decent- the trick is to keep it simple and listen carefully to what they need! ย I was lucky in this case to have a shot list. ย That reminds me: Hey people, shot lists save time and money, and you get the shots you are looking for. ย Most directors skip this extremely important step, and there ends up being a lot of unnecessary back and forth revising. ย So, young directors out there, think about the shots you want, write them down, and you’ll get things done sooner and cheaper.
The plot of the story is pretty simple- we flash back with out Towing heroes to the old west, when their ancestors were repossessing horses. ย Its a violent place, and they risk peril to accomplish their goal- much like the characters in A Million Ways to Die in the West- coming soon to theaters.
I’m happy that the boards on this project very closely matched the frames I drew- means I did a good job! ย The final video is below.
