Olay “Red Carpet”

Another fun awards-season spot.  Seems like I had a bunch this year.  This was a fun concept- highly stylized shots of woman’s night preparing to walk the red carpet- shot in reverse- so we reveal the secret to her glamorous beauty- Olay Regenerist face cream!

This spot was highly developed by the director, a very talented artist in his own right, and he provided very tight style frames that I referenced directly (not traced, but drew from reference) to achieve his vision.  So the polish on these is pretty high, but I still drew them quickly.  Drawing from reference is EASY, you see.

What else… oh yeah: Red accents thoughout helped to reinforce the branding!  And, this was another spot that had levels upon levels of executive approval needed- Olay, E, the Academy, all had to weigh in and approve, and they did.

The boards look great:

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And the spot looks great- you’ll have to scroll down on their website to find it; or you can take my word, it looks great:

Another one done.  See ya next week!