Here’s one I’ve had on ice a while now- an old pitch, that we didn’t get awarded, and thus I’ve not really been able to present, but enough time has passed that we can risk a look at my work, and hope nobody minds. It was a rare “throw your best efforts and time at this project” kind of assignment, and I had 3 days to turn around some serious quality work- presentation quality board for a pitch on Duracell, for an anthem-style spot, something epic and inspiring and durable- something to remember.
The creative concept for this project is a little abstract but also very effective- the engineering and precision that goes into Duracell batteries on the micro scale goes on to influence the engineering and precision on the macro scale further down the line. Through juxtaposition of imagery, micro and macro, we see point by point comparisons of how the dedication of craft is passed through from creator to creator. The narrative is driven visually so I encourage you to view the whole sequence and see if you can pick up on the intent. I’m proud of this work and happy to show it to you, here’s the boards!
Hope you liked it! On this project, the direction for whole spot was detailed out in dozens and dozens of vignette descriptions as provided by the creative director- shot by shot, and so I just did my very best to draw what was written. It’s always amazing to me how talented directors can see the entire spot in their minds, and when partnered with a talented board artist, can really put together something special. I loved this job, and what a shame it never got made. Oh well, that’s how it goes!
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