Here’s one I’ve had on ice a while now- an old pitch, that we didn’t get awarded, and thus I’ve not really been able to present, but enough time has passed that we can risk a look at my work, and hope nobody minds. ย It was a rare “throw your best efforts and time at this project” kind of assignment, and I had 3 days to turn around some serious quality work- presentation quality board for a pitch on Duracell, for an anthem-style spot, something epic and inspiring and durable- something to remember.
The creative concept for this project is a little abstract but also very effective- the engineering and precision that goes into Duracell batteries on the micro scale goes on to influence the engineering and precision on the macro scale further down the line. ย Through juxtaposition of imagery, micro and macro, we see point by point comparisons of how the dedication of craft is passed through from creator to creator. ย The narrative is driven visually so I encourage you to view the whole sequence and see if you can pick up on the intent. ย I’m proud of this work and happy to show it to you, here’s the boards!
Hope you liked it! ย On this project, the direction for whole spot was detailed out in dozens and dozens of vignette descriptions as provided by the creative director- shot by shot, and so I just did my very best to draw what was written. ย It’s always amazing to me how talented directors can see the entire spot in their minds, and when partnered with a talented board artist, can really put together something special. ย I loved this job, and what a shame it never got made. ย Oh well, that’s how it goes!
