Not Just Commercials…. “Race at Target Field”







Many of my motion-graphics clients produce shorts and promotional materials as well as broadcast commercials.  A few months ago I storyboarded a sequence to pitch a kind of animated short that screens at Target Field, home of the Minnesota Twins.  Part of a larger campaign featuring a handful of characters that typify the kind of wildlife Minnesota is known for:  The Ox, the Loon, the Mosquito, and the Fish… as well as Bullseye, the ‘mascot’ in this case, for Target.  This particular assignment was the latest continuation of that campaign and was a lot of fun to work on, as it really got me back to my classical animation roots.  These boards were part of a pitch, that, in this case, was so successful, that they basically produced it as-is.  This is a great example of how you can really use storyboards to hone in on a directors vision- please compare my boards to the finished product in the link below.

To give a little explanation… the purpose of this animation is to provide an “intro” to the live-action mascot race that happens before a baseball game at target field.  So this introduces the names of the characters, and their individual personalities, as they “race” to get to Target Field.  It’s slapstick humor and it’s supposed to get the fans excited before the game.  So, you go to the game, you see on the big Jumbotron this animated intro, and then the real life mascots pop onto the field and do their live action comedy race.  Check it out!

[slideshow id=16]

And here’s a link to the finished product:

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