Kingsford Charcoal “Mother’s Day”

This week’s storyboard is from a Kingsford Charcoal commercial, aired around Mother’s Day in 2012.  It’s a humorous yet touching interaction between father and son as they discuss the merits of going the extra mile for Mom… vs slappin’ some meat on the grill and eating like Real Men.  Luckily, Mom’s down for steak too.


It’s a simple commercial- but I felt like I brought a palpable sense of emotion to the characters in my boards, and felt others might appreciate.  So here you go.

And here’s final commercial.



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6 responses to “Kingsford Charcoal “Mother’s Day””

  1. alex Avatar

    These look incredible. Curious to know what software are you using? Or is it pencil and paper

  2. maxforward Avatar

    Thank you Alex. I don’t use pencil and paper. I draw all my Storyboards using Corel Painter, now in version 13 or “X3.” Try going to and download the free trial. The specific tool I use is: possibly going to be discussed in a future post. But it’s part of their Pencil brushset, nothing you couldn’t discover for yourself if you poke around.

  3. Alex Avatar

    Corel Painter? I am familiar with that Software, but I never would have guessed it. I thought for sure Sketchbook Pro since so many SB artists love it, I actually just bought it cause it is affordable. I already know how you feel about Toonboom storyboard pro, so I knew you weren’t using that. My next guess would have been Photoshop.

    One question:

    Say you needed to draw something like say a … a castle… or a Viking Village, or some location or thing where finding reference is almost impossible, what would you do? would you wing it?

    BTW – You draw clothes as good anyone I’ve seen.

  4. maxforward Avatar

    Thanks again, Alex. Believe it or not, I often struggle with drawing clothes/drapery, as the look of a proper ‘fit’ (not too baggy, not too tight) can be so hard to achieve, and the struggle is compounded when you factor in the statements made in various “fashions” of dress. Luckily I have a wife that will always let me know when the men and women I draw look like they are fashion victims. If you are looking to brush up on drapery/clothing drawing, I recommend Burne Hogarth’s book, Dynamic Wrinkles and Drapery, highly.

    As to your question, drawing castles/viking villages… You must be working on a fun project. I don’t get enough projects like these. Anyway, I’d probably “wing it”, but that’s not to say I wouldn’t give proper consideration to how the structures should look. But realism should not be they goal first and foremost. The setting should be a physical representation of the overall emotion intended to be conveyed to the viewer. So if the scene is calm, serene, then let the architecture be still and settled and inviting. Feature clear vertical and horizontal lines predominantly in your architecture. If the scene is full of action, then use dynamic angles and diagonals and sharp pointy edges. This applies really to any kind of setting, not just viking stuff. Focus on mood and compositions and staging first, and then design and invent the surroundings accordingly. I would guess that viking structures would be mostly stone, with some wooden supports and posts, and then thatch roofing. Those kinds of elements are very organic and forgiving so just have fun with it. Or check out the history Channel show “Vikings,” which is pretty cool, and will have some pretty historically accurate structures.

  5. Alex Avatar

    So your wife is your secret weapon, lol good stuff. She must be very patient too, cause my girlfriend complains of how much time I spend on the computer … maybe cause it is not producing any Cash yet. I have a script of a Viking tale that I am itching to work on but I am kind of wondering where in the world I would find the reference for all this stuff. I have downloaded many many pics and videos but I was just curious to know how a Pro would handle it. Thanks for the advice, I will make some conceptual drawings and see how it goes.

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