Author: maxforward
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The Last of Us 2 trailer
2018 was a rough year for me personally, with my baby daughter being so sick from cancer treatments and the rest of my lift hanging by a thread, but for my work and career, it was actually going pretty well. Unexpectedly, there seem to be a guiding hand keeping me busy on all sorts of…
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New Media
So, it’s no secret that all of entertainment and more broadly tech in general has undergone a major series of contractions- layoffs have affected every Studio and WFH job. There’s been major reversals in the unprecedented demand of post-covid “peak media”; Labor strikes in Hollywood; AI technologies rendering whole professions redundant; and interest rates AKA…
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Obligatory Post about AI
Well, AI is here, so what do we think? So much has been said already by so many others, and to be honest, I’m still wrapping my head around the implications already. To be specific, when I say AI, I’m referring to the broad concepts of text-to-image Generative AI stuff like Midjourney and Dall-E and…
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Rough Sketch vs. Final
A quick one today! I just noticed that this updated version of wordpress has this fun option of interactive image sliders- so that you can compare A/B images and appreciate the differences and similarities! I have below an excerpt from a project a few years back- again, depicting a family enjoying nearly being “there” with…
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Sophos – Cyber Security
Boy, those viruses, huh? They’re everywhere, trying to wreck our lives. Luckily Sophos is there to scan and sweep them away. From our computers, at least. This was a fun, quick job that needed a very specific tone in order to convey the sense of dystopian angst- the directors sent references that were very film…
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Business is Personal
It’s been nearly two years since I’ve updated this blog, and it’s been a hell of a ride; and continues to be so, as there’s currently the COVID-19 pandemic getting some serious traction in LA (and thus the entertainment industry), forcing some major (hopefully temporary) shifts in what constitutes business as usual for myself and…
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Lineage: Red Knights! Storyboards
A couple years ago, I had a great time working on a series of spots for a very popular (in Korea) game called Lineage. The anthem spot was about a minute long and had lots of action and fun characters, and it’s the subject of this post. The story goes- we find our hero protagonist…
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Ingenuity – Quick Simple Color
This is a quick job that needed 3 spots boarded, with COLOR, in half a day! Of course, I’m used to needing to draw quickly, but color usually really slows things down. Of course, being a great storyboard artist is all about adapting and turning weaknesses into strengths, and of course, being the total zen…
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Talk, Read, Sing! First Five California – Storyboards
Here’s a very fun project I did a while back, that I’m excited to share- storyboards for the First 5 California “Brainy Birds” commercial, which was part of their Talk, Read, Sing! campaign. Basically: talk, read, and sing to your kids, and watch their little brains grow! What a fun message. And I can attest…
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Top Secret Commercial
Here’s kind of a funny notion- a commercial that’s top secret while you’re working on it, and barely disclosed as it airs, and you can’t even guess whether or not you even contributed towards it. How fun! Well, I drew the following boards, and the following commercial was aired shortly after, and that’s about all…
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AT&T “Market Mishap” Storyboards!
A while back, I got called in to my good clients at DirecTV (now AT&T) to work on a spot for their Adworks campaign- a commercial about commercials! How funny! But really, it makes sense to make sure your advertising dollars aren’t going to waste, right? That’s why you hire ‘Ol Maxy, right? and then…
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Love, Depicted
I’ll leave out the specifics on what product/company these frames were advertising for; suffice to say, it was a collection of short spots of families and loved ones reflecting on the nature of their relationships (with some product placement tastefully featured in the periphery). Rather, Let’s consider these boards an example of how I really…