So, I’ve had to hold this one back for a while, but now I’m able to talk a little bit about the artwork I’ve been doing for the past few years on this Hotwire campaign. I’m not going to go into too much detail- other than to say this a rare scenario where I worked directly with the advertising agency and the production company. Usually it’s just one or the other. It’s really amazing to watch over time as a concept germinates and survives and evolves and eventually is born into the world. It was a blast working with the creative teams on these. I did many, many, many more drawings than what I’m able to show, but I’ve got permission to show a few things, so here’s some of the work I did and a few of the final videos. 
And here’s some of the spots! I’m proud to say I worked on ALL of these, and all the older ones as well. http://youtu.be/9PKzyyVKqkM http://youtu.be/MZlavmXeXFo http://youtu.be/ATeDvgROy1k http://youtu.be/QCuD7G5EDPc
Hotwire!
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3 responses to “Hotwire!”
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Wow, that is what I’m talking about Max. I read your post on how you feel about toonboom storyboard pro, so what software do you primarily use for your boards? I’m thinking Photoshop or Sketchbook Pro.
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So i’ll probably do an in-depth article on what tools i use in the future- but for now: I use Corel painter 12 these days for all my drawing and I export my frames in batches using photoshop. I only use toon boom storyboard pro when I have a lot of frames that the client needs me to format.
I can’t endorse painter 12, however. It’s a very, very buggy program, and always has been- I’ve been using it for 10 years now. But, the drawing tools are superior to photoshop.
I tried sketchbook pro once. It’s got a lot of potential but as I recall it lacked a lot of basic stuff that you need for storyboarding – like text manipulation and transform tools. Also the layers interface was whack. Oh well.
The good news is, things are slowly evolving in the right direction.
I recommend photoshop if you need a recommendation. It’s industry standard so you’ll have to learn it either way. It’s not a perfect drawing program, but it works as advertised. Unlike painter.
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Superb! Great sketches and even better concepts! Thumbs up! This is the kind of storyboarding that will take you to places. http://www.frameforge3d.com/
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