So, I’ve had to hold this one back for a while, but now I’m able to talk a little bit about the artwork I’ve been doing for the past few years on this Hotwire campaign. I’m not going to go into too much detail- other than to say this a rare scenario where I worked directly with the advertising agency and the production company.  Usually it’s just one or the other.  It’s really amazing to watch over time as a concept germinates and survives and evolves and eventually is born into the world.  It was a blast working with the creative teams on these.  I did many, many, many more drawings than what I’m able to show, but I’ve got permission to show a few things, so here’s some of the work I did and a few of the final videos. reunion_3reunion_7haveitall_6tastytravels_3hotel1EUROMAP1_REV2dHouston2Miami2Seattle3haveitall1b And here’s some of the spots!  I’m proud to say I worked on ALL of these, and all the older ones as well.




3 responses to “Hotwire!”

  1. framezdude Avatar

    Wow, that is what I’m talking about Max. I read your post on how you feel about toonboom storyboard pro, so what software do you primarily use for your boards? I’m thinking Photoshop or Sketchbook Pro.

  2. maxforward Avatar

    So i’ll probably do an in-depth article on what tools i use in the future- but for now: I use Corel painter 12 these days for all my drawing and I export my frames in batches using photoshop. I only use toon boom storyboard pro when I have a lot of frames that the client needs me to format.

    I can’t endorse painter 12, however. It’s a very, very buggy program, and always has been- I’ve been using it for 10 years now. But, the drawing tools are superior to photoshop.

    I tried sketchbook pro once. It’s got a lot of potential but as I recall it lacked a lot of basic stuff that you need for storyboarding – like text manipulation and transform tools. Also the layers interface was whack. Oh well.

    The good news is, things are slowly evolving in the right direction.

    I recommend photoshop if you need a recommendation. It’s industry standard so you’ll have to learn it either way. It’s not a perfect drawing program, but it works as advertised. Unlike painter.

  3. Isabella Rogers Avatar

    Superb! Great sketches and even better concepts! Thumbs up! This is the kind of storyboarding that will take you to places.

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