So if you’re in LA, you’ve probably noticed these Sparkling Ice billboards going up everywhere- I know I see three of them when I commute to the west side.
You might have also seen their TV spot as well! ย Well, I storyboarded it. ย First, take a look at the video, and then I’ll discuss.
http://www.youtube.com/watch?v=gaUYJSjNTvg
Its just a fun, bubbly animation set to music, with creative transitions take us from one refreshing flavor to the next. ย Conceptually, very simple. ย But execution is key. ย For spots like this, you have to really elaborate the storyboards, because “key frames” won’t cut it. ย Luckily, I very much appreciate the challenge of animation and, also luckily, I had a wealth of previously developed concept art and style frames that I could look to for inspiration. ย Check it out!
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All those little bubbles just flow from the custom made “bubble” brushes I designed, to save time. ย In storyboarding, you pretty much have to rely on every shortcut you have available. ย And the lovely color is really just a photo filter I added after the fact. ย With those technical hurdles cleared, it was easy to experiment with various compositions and choreography- it’s a dancing bubble after all. ย I’m a fan of the original Fantasia and this project had a lot of parallels – and so I just had fun with it. ย I watched a bit of the Pink Elephants sequence from Dumbo for inspiration as well. ย AMAZING movie, btw.
You might have noticed that the final version of the spot differs a little bit from my boards. ย Hey, it happens. ย But I don’t mind. That’s an important bit of feedback that often gets overlooked. ย I’ll talk a little bit about that in a future post.
