Here’s a cool project- Amazon’s new paperwhite Kindle Reader, the Voyage, is so paper-realistic, you just can’t believe it’s not paper. ย And thus, the commercial for this device is a kind of paper-craft 3d papery world with classic print text on the paper. ย Paper.
I did a lot of storyboards/concept frames for this spot- it was kind of a tough job because the turnaround on these frames were very tight, and the client notes would come in late and be due before morning. ย So that’s kinda stressful when you’ve been working all day on another project and you have another booking the next day. ย That equals no sleep. ย BUT you get to do the touchdown dance when the job gets awarded and eventually you see the kick-ass commercial online when you’re just searching youtube for funny Buzzfeed clips.
Stylistically, these boards needed to be spot on- everything’s paper origami, with text on it, with a low depth of field look to it, and so the design and composition of these frames is everything. ย So loose sketches are not gonna work. ย Luckily, I have worked on a few papercraft projects in the past, and I know a trick or two to brush on text to an image, so I was able to pull of some pretty involved concepts without taking too long. ย And, there were a few other artists on the project as well (produced at MIRADA), who were able to clearly establish the look of this world before I came on board, so at least the foundation work was there for me to explore. ย Here’s the boards (some of these shots didn’t make the final, but they look cool, so I’ve included them):
This spot looks GREAT to me and I’m really proud to be a part of it! ย Final video below. Enjoy!
