Max Forward – Digital Storyboards

Max Forward is a professional freelance storyboard artist living in Los Angeles

Reeses Puffs Breakfast Cereal Storyboards

/

reeses3_0021_Layer 22

We see our young hero approach his ultramodern kitchen and select his breakfast of choice- Reeses, of course.ย  It’s the only cereal replete with musical talent.ย  Each little particle of puffed wheat is a symphony in the crunching.ย  That’s clear.ย  But what you may not realize is no force on earth can contain said symphony once it has been summoned- it MUST come forth and fill the void with sound waves of chocolately goodness. Only after it’s song has finished will it subside to it’s cardboardย container, and rest until a new day dawns.

Here’s the boards:

Here’s the vid:

Originally I drew this hero kid as black- We all just assumed he would be, since the previous spot for Reeses Puffs Breakfast employed a young black kid as well. ย But, I guess somebody switched it up in casting because they went with a cool asian kid instead.ย  I like that because small decisions like that mark a major shift in asian demographics- both targeting and buying habits.ย  Speaking very generally here, but things that happen in commercials have to be relatable to a vast audience because duh.ย  So when you see a cereal commercial starring an asian kid, it’s because somebody up the chain decided the world was ready for cool asian kids to star in a cereal commercial. ย It means Asian kids in America have crossed into a new threshold of coolโ€ฆ. by buying sugary cereals in mass quantities.

Sweet!

 

 

 

 

Categories:

, , , , , , , , ,

Tags:


Leave a Reply

Your email address will not be published. Required fields are marked *