Another quick one this week. I did these boards earlier this year.
This kind of spot is very familiar to everyone- the taste test. Which do you prefer? Reddi-wip, or the other whipped topping? As if there was any doubt.
These were sketched out quickly, but I don’t think they suffer for it. Often times a tight deadline plays right into the need for rapid execution and simple design/readability, which I’ve talked at length about before. I love the way I drew the side of this girl’s face with a single stroke. I’m not drawing portraits here; the focus is on the delight of consumption. If you put too much individual detail into people’s faces, they become characters- when they should instead remain as stand-ins for the viewer; a kind of experiential conduit.
I did these boards in about 4 hours. The most challenging part was drawing the distinct shape and dimensions of the Reddi-Wip can. Which of course, ended up being the wrong specific can shape, as apparently they come in different sizes. But often those changes occur on-set; another reason not to get too detailed in your storyboards, since so much can evolve and change after I draw them.
The link below is to the final video. Enjoy!