Taco Bell commercial pitch- Rubik’s Cube

Here’s some storyboards I did for a pitch for a recent Taco Bell spot.

The premise is, you can use an app to order whatever kind of taco bell food item you want, encouraging you to try new items and new combinations.  It’s like having a Taco Bell Rubik’s cube!

tb1h_frames_0000_Layer 0

tb1h_frames_0000_Layer 1

tb1h_frames_0001_Layer 1

tb1h_frames_0001_Layer 2

tb1h_frames_0002_Layer 3

tb1h_frames_0003_Layer 4

tb1h_frames_0004_Layer 5

tb1h_frames_0005_Layer 6

tb1h_frames_0006_Layer 7

tb1h_frames_0007_Layer 8

tb1h_frames_0008_Layer 9

tb1h_frames_0009_Layer 10

tb1h_frames_0010_Layer 11

tb1h_frames_0011_Layer 12

tb1h_frames_0012_Layer 13

tb1h_frames_0013_Layer 14

tb1h_frames_0014_Layer 15

tb1h_frames_0015_Layer 16

tb1h_frames_0016_Layer 17

tb1h_frames_0017_Layer 18

tb1h_frames_0018_Layer 19

tb1h_frames_0019_Layer 20

tb1h_frames_0020_Layer 21

tb1h_frames_0021_Layer 22

tb1h_frames_0022_Layer 23

tb1h_frames_0023_Layer 24

tb1h_frames_0024_Layer 25

tb1h_frames_0025_Layer 26

tb1h_frames_0026_Layer 27

tb1h_frames_0027_Layer 28

tb1h_frames_0028_Layer 29

And here’s the final commercial.

http://youtu.be/ZZOmNrhEhx0

The interesting this is, we didn’t get the job- another production company (who is also a client, but not on this job) was awarded the work.  Nevertheless, you can see how close my boards are to the final work- just a natural side effect of the clear, concise nature of the project, with the “winning” idea being somewhat obvious.   I wonder what their storyboards looked like?   Can’t win ’em all, I guess.