Whatever your thoughts on the for-profit school system, their services need advertising like any other. These commercials usually fall somewhere between the “Do YOU need an attorney?” commercials and the “But I cant AFFORD car insurance” commercials in the typical daytime TV commercial break. “Get YOUR career cookin! at the Center for Culinary Arts!” Yeah yeah, I watch a lot of daytime tv…
So, I’m generally Not A Fan of school commercials, but I worked on a few spots for Colorado State University Online Plus and I’m very happy with how they turned out. Story goes, the producer for this spot wanted a storyboard artist who could emulate the style of those Brand New School commercials. Well, BNS is one of my biggest clients and so that made me a natural fit. They had a lot of VO in their script but didn’t have any visuals decided upon, just a general notion of what the clients would respond to and the key points that had to appear on screen. That’s really enough for me to go on- I was amazed that they had a script locked at all; that never happens these days. Anyway, I roughed out some ideas and they loved ’em. Made ’em pretty and off she goes. Here’s the boards.
A few months later, the commercial aired.
Looks great to me.