Star Wars Lego – Commercial Pitch

A long time ago, in a studio far far away- I drew up some storyboards for a Star Wars TFA / Legos teaser-style commercial!  Its a lot of fun to draw Star Wars stuff, and like everyone else on the planet, I was very excited about the new films coming out.  So I’m super happy that these boards turned out so great!

So the concept is pretty simple; it had to be, since the details of the movie where still very secret while we were working on this pitch. With a very cinematic, true-to-the-source/directing style approach, we create a tension and build the action as something unseen is pounding at the pod bay doors and we see a squad of stormtroopers converge in anticipation of something powerful breaking through.  Boom!  The doors blast open and inside is something- very small!  Lego star wars characters!  The main Hero lineup is there, ready for action, and they charge through and chase away the stormtroopers.  Classic misdirection.

Here’s the boards:

SWlego_1h_0000_Layer 0

SWlego_1h_0000_Layer 1

SWlego_1h_0001_Layer 2

SWlego_1h_0002_Layer 3

SWlego_1h_0003_Layer 4

SWlego_1h_0004_Layer 5

SWlego_1h_0005_Layer 6

SWlego_1h_0006_Layer 7

SWlego_1h_0007_Layer 8

SWlego_1h_0008_Layer 9

SWlego_1h_0009_Layer 10

SWlego_1h_0010_Layer 11

SWlego_1h_0011_Layer 12

SWlego_1h_0012_Layer 13

SWlego_1h_0013_Layer 14

SWlego_1h_0013_Layer 14b

SWlego_1h_0014_Layer 15

SWlego_1h_0015_Layer 16

SWlego_1h_0016_Layer 17

SWlego_1h_0017_Layer 18

SWlego_1h_0018_Layer 19

SWlego_1h_0019_Layer 20

SWlego_1h_0019_Layer 21

SWlego_1h_0019_Layer 22

I had two days to put these boards together and I think they look great- there’s a great cinematic feel to them and somehow I managed to use some colorization photo effects in photoshop to quickly add some effective color treatments.

Unfortunately, we didn’t get the job, but it was a fun project!

See you next time,

Max