Man, pimples suck! ย I still get pimples now and again, and I certainly had my fair share in high school. ย Maybe it was all the soda and doritos and taco bell… nah….
Enter Proactiv+. ย It’s the skin clarifying formula we’ve all been waiting for! ย And it’s endorsed by mega-artist Adam Levine, among others.
So this was a fun but stressful job to work on- my task was to create shooting boards that would inform the crew of the various ideas for options of angles to shoot the talent, aka Mr. Levine. ย These boards were very much location specific- as in, they were shooting at his house, within a 3 hour window, and they had to be prepared for anything. ย Nobody could really know exactly what shotsย they would use, as the whole concept of the piece was to shoot it fairly candid/documentary style. ย That means, you have a couple cameras going and you shoot everything, and edit it down to something that looks natural and relatable.
So,ย I accompanied the crew on a Tech Scoutย to his house, to survey everything and get ideas. ย I had my sketchbook out and sketched everything, just absorbing it all very quickly. ย We had to be efficient with our time, out of respect to the talent. ย I don’t really “talk” on these excursions, or offer my creative input- all the parameters and requirements of the task are already in place. ย My job is to pay attention and take direction.
After that, I met again with the director and producer at the fancy Vista Del Mar hotel in Santa Monica to ย go over the notes and make sure I had everything. ย We brainstormed a few more ideas, as I could offer input at this stage. ย To do so earlier could risk undermining the director’s vision in front of the crew. ย We tacked on a few more shot ideas and I took the work home. ย I probably put in a good 8 hours that night, and the final boards were approved the following morning, pending a couple small tweaks.
Conceptually, the shootย was simple- my boards needed to show various angles of Adam talking to camera, with various expressions, and then show many different options for B-Roll- shots that they edit with voiceover, that depict the talent being down to earth, and doing relatable stuff; like playing with his dogs, or jammin’ on his guitar. ย Here’s the boards:
Trickiest part of this job was the getting his likeness within tolerance- I probably could have done better but luckily the expectations for shoot board drawings are pretty low. ย Still, the talent might see them, so I couldn’t totally slack on it. ย I think they look pretty good given the time constraints.
Oh, you want to see the final spot? ย Here you go:
https://www.youtube.com/watch?v=t06p60TPtjA
Looks pretty good! ย See you next week.
