Every little girl is destined to grow up to be a beautiful princess and play with their princess friends. ย Better get ’em training early! ย Best way I know how is to give ’em the latest princess toy craze: Disney Princess Fash’ems!
Fash’ems are unlike any other doll toy out there- as they have the amazing ability to FASH! As in, swap their fashion accessories. ย Also, they “squish.” ย Just like REAL PRINCESSES!!!
I’ve storyboarded doz’ems of these kinds of commercials. ย There’s kind of a formula for any toy meant for children under 8. ย It goes something like this:
- Establishing Wide (3 kids, mixed ethnicity, usually around a table, parent sometimes in deep background)
- Crash Zoom/Mid shot on kids playing with Toy
- Product Lockup/Lineup and/or Graphic Title
- Mid shot more playing
- Closeup Toy – Special Action
- Closeup kid’s face (reaction- LOVES toy)
- Closeup ACCESSORY
- Two-shot; Two kids trade ACCESSORIES
- Closeup: Two Toys as kids play
- Closeup – Kids faces REACT to awesome play
- Midshot/wide – Kids having a blast with toys
- End Product Island/Graphic Lockup
The specific arrangements are always some variation on the above. ย Here’s the boards.
And here’s the final spot!
Gotta Fash’em all!
