Whiskey Commercial


Earlier this year I had the pleasure of working with the talented director Emil Khar on a whiskey commercial.  Emil has a real flair for cinematic storytelling without relying on dialogue, which, as a storyboard artist, I really appreciate.  It’s always so much more interesting to tell a story in pictures without words, because it engages the audience’s intellect and observational skills, draws them in deeper, and generally transcends language and cultural barriers, by appealing to common human themes that everyone relates to.  And with that, here’s the boards.  Enjoy.

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I love drawing these kinds of weathered, hardened characters.

And here’s a link to the finished video.  In this case, Emil used a voiceover to reinforce the story, and tie in the branding, which helped a lot.  Nice work Emil!




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