:30 Animation B&W Classes / Schools Females Males Pitch Boards Samples Sport VFX

Qatar Foundation – Pitch

Behold, another set of pitch boards for a commercial that wasn’t awarded.  You might be thinking, “Wow, you had a bit of a losing streak, huh?” Actually I pull these samples arbitrarily from past work as it “ripens” for posting, so there really was no streak per se, but I think it’s also a learning opportunity for anybody less experienced: a LOT of hard work never sees the light of day, and that’s just the reality of the business.  For me, it’s ok, I’m paid well to draw well, and if something actually gets picked up, it’s just icing on the cake.  Also, often pitches are accepted/rejected based on factors that go well beyond the merits of the creative- for instance, budget constraints or deadlines or prior developments.  Sometimes it’s just a matter of taste.  All of that stuff is out of my hands- I can only do as good a job as possible with the concepts I’m given and creative compelling visual narratives.


Back to the boards.  These boards were pitched for a foundation that offers academic/athletic  scholarships or something to young people who demonstrate proficiency in mathematics, music, arts, and sciences.  I can’t quite remember the details of all that but suffice to say the object of the spot was to create an exciting visual representation of the potential for young brains to excel given the proper support and training- all tied together with professional soccer players demonstrating their teamwork and skills- creating a synthesis of achievement and success- a result of hard work and determination in all aspects of life, mental and physical.  Wow, I should be writing these commercials.

Anyway, the visual hook is that the athletes and students themselves are fundamentally composed of iconic molecules that represent distinct fields of study/aspects of education.  So, how the hell do you draw that?  It’s not easy, but my technique here consisted of drawing the people normally first, and then creating appropriate “brushes” using my digital prowess, and tracing over my earlier linework, which resulted in a fairly appealing series of images.  Check ’em out!

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:30 Animation B&W Pitch Boards Products Samples VFX


Here’s a sequence I boarded for a Valspar paint commercial, which we pitched, but alas, did not get.  What a shame, because I had a lot of good ideas and was able to clearly spell them out in my ‘animation’ here.  I dare say most other storyboard animatics don’t get quite to the level that I like to take them.


In this board we see a paintbrush dip into a can of Valspar paint and withdraw, and as it does a single drop of paint descends into frame where it is captured by our imaginations and does its painty droppy dance of love and light.  It’s rather simple and I just had fun with it.

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:60 Animation B&W Cartoons Humor Internet Pitch Boards VFX

“Daddy, where does the internet come from?”

So, a while ago, I worked with a company that will remain nameless, to produce boards for a competitive pitch for a commercial for a cable company that shall remain nameless.  Why all the namelessness?  Well, in the end, we lost the pitch to a company that shall remain nameless.  So all the hard work we did went down the drain… except, they’ve permitted me to use the boards for samples, and I’m proud of the work I did, so here we go!


The story here is, a father is tucking his son in at night, and the son asks, as sons often do, “Daddy, where does the internet come from?” From there, we follow the father’s narrative:  The internet is made of tiny intelligent nanobot creatures that carry bits of data through a series of transport tubes and deposit them into our various electronic devices.


The father’s narrative was conceived as one long continuous following tracking shot that tags along with our hero nanobot along his helpful journey- we see him greet us, and carry his cargo through the vast halls and tunnels that run through his mighty universe of information depots (itunes, netflix) and interactive devices (tablets, smartphones).  We also see a brief glimpse of the “competition,” DSL, represented in this spot as an exhibit in the Museum of Obsolete Technology.  Catching up with our hero, he makes his way to the final destination- and deposits the infocube- and we are teleported back to the original bedroom setting, where the Dad bids his son good night, and turns off the light.


As you look through the boards (there are 48 frames in this sequence), I hope you will notice the real depth and richness of space that I’ve tried to create in this camera move.  Whether the client did, I’ll never know…

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Thanks for watching.

BTW, for the next month or so, I’ve schedule weekly monday morning storyboard updates to help distract you from work.  My intent is to make the blog a little more regular in the weekly postings.  Lets see how it goes!

:30 B&W Color Females Males Pitch Boards Samples Set Design Storyboarding Travel VFX


So, I’ve had to hold this one back for a while, but now I’m able to talk a little bit about the artwork I’ve been doing for the past few years on this Hotwire campaign. I’m not going to go into too much detail- other than to say this a rare scenario where I worked directly with the advertising agency and the production company.  Usually it’s just one or the other.  It’s really amazing to watch over time as a concept germinates and survives and evolves and eventually is born into the world.  It was a blast working with the creative teams on these.  I did many, many, many more drawings than what I’m able to show, but I’ve got permission to show a few things, so here’s some of the work I did and a few of the final videos. reunion_3reunion_7haveitall_6tastytravels_3hotel1EUROMAP1_REV2dHouston2Miami2Seattle3haveitall1b And here’s some of the spots!  I’m proud to say I worked on ALL of these, and all the older ones as well.