Categories
Color Humor iOS/Mobile Males Samples Social Storyboarding Uncategorized

Caveman!

So here’s a commercial I worked on back in April.  I usually like to wait a while before I consider it “safe” to discuss a project on this blog, because, well, it’s not a good thing to release production artwork before the commercial airs!  And even though I didn’t see this one air, I know its fair game after so many months if my own clients are posting the finished commercial on their website reel.  So, here we go.

[slideshow id=20]

Here we see a Caveman, clutching the original hand-held device, a stone wheel.  He’s amazed with his creation and sets it to roll … ah, the beauty of it.  As it rolls, we track along with it, until it bumps into a wooden wheel, which takes off in turn.  And as it goes we see the “evolution” of the wheel, as it were, from stone, to wood, to iron, to rubber, to… what else?  The digital scroll wheel of the new Superpages app!  Naturally.

[singlepic id=428 w=320 h=240 float=]

 

And now I’ll discuss some of my artwork- First off, cavemen are fun to draw, and very forgiving, since they need to look all scraggly and ugly anyway.  And I loved drawing that brief glimpse of his facial expression- like watching his baby take his first steps.  But you know what are challenging to draw, and you wouldn’t suspect it necessarily, are wheels!  Wheels are tricky to draw because they are so regular and round and perfectly geometric. A wheel consists of no less that one perfect circle nestle concentrically within a larger perfect circle- and if there’s a spoke or hubcap involved, you must add even more circles.

[singlepic id=434 w=320 h=240 float=]

 

Most artists would either just draw a crappy circle, or use a “shape” tool to make an absolutely perfect circle and substitute that for a drawing.  Using shape or pen tools is useful but I personally feel that they look too computer generated (since they are) and are therefore unsuitable in a otherwise hand-drawn image.  So that’s no good.  Luckily Painter (the program I use) has a nifty “align-to-path” stroke feature that allows me to essentially trace the circle shape in a single stroke – kind of like using a compass or protractor to trace circles in geometry class.  It gives me the perfect roundness and also the variation in line weight and stoke feel that I need in my drawings.  So that’s how I make my wheels look so good.

[singlepic id=435 w=320 h=240 float=]

 

You’ll also notice that the spokes of the wooden and iron wheels are blurred when they are spinning.  That’s super important and a lot of artists make that mistake- if the car is moving, you don’t draw the spokes on the hubcap, nor the tire treads, since they both will blur when the wheel spins!  If you can see the spokes on a wheel, that makes the wheel look like it’s stationary.  Anyway you can tell when a storyboard artist just traced a picture of a car when he doesn’t bother to attend to details like that.

[singlepic id=436 w=320 h=240 float=]

 

It’s a goofy little commercial but my boards on it were great.  I can say that because they match the final product so well.  That’s usually the best indicator that I did a good job.  If you watch the final video you’ll see what I mean.  Click the link below to view!

http://www.brandnewschool.com/assets/videos/0000/3318/thewheel_dir_cut_02_pro_720.mov?asset_id=3318&page_id=25827&id=e007924146980bdd15959aeb5a7eeaec

For my part, I’m kinda over drawing iPhones, iPads, and Facebook this-n-that.  They all feel the same to me.

Something New:  I’ve decided to remove generally commenting on these posts.  Just getting wayyyyy too much spam and it was discouraging me from even doing this blog.  Jesus christ, over 4,000 posts advertising Ugg boots of all things.  Rot in hell you spammers.  I might bring back commenting someday but for now it’s gone.  If you would like to contact me, you can email me (if you know my email-its not hard to guess), facebook me, or click the Contact button on the upper right , you can even leave a reply there or contact my agent.

 

Categories
B&W Cars Humor Males Samples Sport Storyboarding Uncategorized Vehicles

Hockey meets Honda

Untitled-18

Earlier this year I worked on a Honda commercial that featured hockey stars Nicklas Lidstrom and Corey Perry.  In the spot, the athletes leave the sports arena and head to their Honda Pilot.  Once inside, they are shocked to find hundreds of hats falling (as happens when an athlete scores a hat trick; 3 goals) on their car, out of nowhere.  They deduce that the fans approve of their choice in vehicle, as neither of them had scored a hat trick that night.  As a stinger, an octopus is the last to fall on their windshield, which apparently is some kind of inside joke.

Here’s the storyboards:[slideshow id=19]

This was pretty straightforward.  I enjoy drawing athletes, due to the dynamic poses found in sports, but in this case it was more like drawing celebrities, since the drawings had to have a likeness, and that’s often challenging.  I also enjoy drawing cars because they look fairly impressive in my current rendering style.  I’ve had to draw the Honda Pilot on a few commercials, so I was familiar with the design.

But what was really interesting about this project was that I used Skype to communicate with the director.  Since it was a new client, it was very helpful to use the video chat function to get that personal connection and gain his trust.  And I also used the screen sharing technique to show the director my rough sketches as I was drawing them.  That was surprisingly helpful since he was able to give me instant feedback.  It can be stressful to have a director “looking over your shoulder” as you draw, but in the end it saves valuable time.  So thanks to these newfangled technologies we were able to work really well together.

So here’s the finished commercial.  The boards match pretty well, although I can see now that the director adjusted the angles to create a more voyeuristic/docu/candid feel.  They may have intended this to seem like a “viral” video…I didn’t know they wanted that, but now that I see it, it works for the spot.

http://www.youtube.com/watch?v=JybnJovu7XY&hd=1

 

Categories
B&W Corporate Females Kids Males Samples Social

One of my commercials airing now… NASDAQ OMX CENTURY

So, I’m sitting at home watching Mad Men, one of my favorite shows, and during the commercial break I see one of the commercials I worked on recently!  For those of you who don’t work in commercial production, it’s really a treat to see a commercial that you worked on, aired randomly, when you are watching TV.  To see it while you are watching one of your favorite shows is a double treat.  So when I saw my NASDAQ commercial air during Mad Men, I was over the moon.  I worked on these boards in February 2012, and saw them air in May, I think.  They still run sporadically, and you may have even seen them if you watch AMC at all (I haven’t seen them on other channels yet).  That’s the thing, had I not been following Mad Men on AMC (as opposed to Netflix) I wouldn’t have ever seen my commercials air!  That’s why I pay for cable, basically 🙂  To see my work in it’s natural finished state.

So these NASDAQ commercials were a little challenging but fun to work on.  The challenge was, we were advertising a company whose business involves listing other companies in their stock exchange.  Each of the two NASDAQ commercials featured 3 well known brands, so that’s like 3 mini commercials in one overarching commercial, times two.  Each brand needed equal screen time and presence, but needed to be subordinate to the main brand, NASDAQ.  Between two commercials, that’s 7 total brands, hard enough, but then you must realize that we need to also communicate with these 7 “clients” to make sure their needs are met.  So it was very challenging to keep a balance with it all.  As a result, the concept details were refined many times, and so the boards do look a little rushed, despite putting about three days of work into it.  What you see are about 12 frames per spot; however I drew upwards of 60 frames for the project.  So there was a lot of editing and refining. But I’m very impressed with the final outcome.

The first spot features Smart Technologies, Zipcar, and Hasbro.  These companies all list on NASDAQ, hence their presence in the commercial.  The story follows a day in the life of a young businesswoman/mother who relies on these companies to keep her life running smoothly.  The link under the boards goes to the final commercial.

[slideshow id=17]

Click here to see the finished commercial!

 

This second spot features Tesla, LPL, and Zynga.  Same deal as before, only this time with a businessman, fairly typical day, running smoothly, thanks to the before mentioned brands.  Click the link below the boards to see the final commercial and compare.

[slideshow id=18]

Click here to see the finished commercial!

 

Categories
Action B&W Hip Humor Males Toys Vehicles

Sonic’s first Street Art – Storyboards

So, yeah, was on Youtube last night and saw something familiar- a Chevy Sonic spot i worked on a couple months ago, come to life!  Here’s a link to the video:

http://youtu.be/msH2Xz8xM0E

And here’s the storyboards I did for it!

[slideshow id=14]

 

Categories
Apparel B&W Females Hip Males Social Uncategorized

Saw one of my commercials on TV… DSW “Where’d you get those shoes?”

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A couple of months ago I met with a new client and worked on their DSW commercial for a couple of days.  It was rainy then, as it is now… good day to write about it.   So anyway I worked on this shoe commercial and it was actually pretty hard!  I did like 60 frames in 2 days…  almost 40 on that first day!  So consequently, they are a little rushed (no shading or finesse) They needed a wide shot and a closeup shot of shoes for every scene and they had 3 spots to shoot.  I did all three spots but only posted one of them here, they are basically the same commercial.  I was happy to see these commercials when they aired a few days ago.

http://www.dswinc.com/tv_commercial.jsp

Categories
B&W Humor Males Samples

“Monopoly” Lottery

Here’s a fun series of boards. Kinda wacky.  A “Monopoly”-obsessed man comes home and plays the lottery.  His whole life revolves around monopoly…  Some pretty funny visuals in here.  I think I did a pretty good job of drawing the oversize monopoly pieces.

[slideshow id=8]