Category: Apparel

  • Sport Chek “Determination”

    Sport Chek “Determination”

    Here’s a spot I worked on earlier this year- A Sport Chek commercial starring NHL player Sidney Crosby.  The premise is very straightforward- many slow motion shots of Sidney training hard in the gym, with the speed ramping up and building in intensity, and abruptly ending with tagline and logo lockup. I like working on…

  • DSW & The Fox House

    Last year, on Halloween, I boarded the DSW commercial that is airing right now (early March, 2013): http://www.youtube.com/watch?v=rwY5c7qOnKE&list=UUy9YrUdKJxzx6FPQrD_PytA&index=3 This commercial was a lot of fun to work on, and also very different, because I was up close and personal with the production, and in this case, it was a real treat.  I received the scripts…

  • Old Navy Funnovations Inc!

    Old Navy Funnovations Inc!

    [singlepic id=594 w=320 h=240 float=]   Well well well, Its been almost a year since I worked on these Old Navy spots and so it’s probably ok to talk about them now.  For those of you who don’t watch TV (the only excuse you might have for not seeing these ubiquitous commercials), these Old Navy…

  • Saw one of my commercials on TV…  DSW “Where’d you get those shoes?”

    Saw one of my commercials on TV… DSW “Where’d you get those shoes?”

    [slideshow id=13] A couple of months ago I met with a new client and worked on their DSW commercial for a couple of days.  It was rainy then, as it is now… good day to write about it.   So anyway I worked on this shoe commercial and it was actually pretty hard!  I did…