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:45 B&W Cars Humor Males Products Samples Storyboarding Vehicles

Dude, Draw My Car

Here’s a fun commercial I did for my great clients at Bark Bark– A great opportunity for me to draw high energy classic car action!

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In this spot, we see two young men tooling around in a classic Camaro- living out their personal Fast and Furious fantasies- After lots of quick action cuts and inserts, it’s time to bring the ride back and give it a shine up.  They lovingly and expertly apply the Turtle Wax ICE- giving it that better-than-new shine- but just then they look up, and quickly put on their detail technician hats- the REAL owner of the car has arrived to pick it up from the detailers, and drives it away satisfied and unaware the extent the detailers have “appreciated” his business.  We toyed around with a “stinger” ending wherein, right as the detailers are certain they “got away with it,” the car owner stops and returns to them an item they accidentally left behind.  I liked that idea- more humorous- and develops the character of the owner a bit, since he plays it cool and doesn’t react negatively- but looks like it got cut out of the official version, and we thus we end on a fist bump, which I also drew an option for.

Here’s the boards:

 

I only had one day to draw this spot so I made sure to stay on target with my turnaround time using the great program Sketchup to download a free 3d model of the hero car and used that to reference the specific angles that were called for.  It’s a great shortcut when accuracy and time really matter (and they always do!).  You can’t always just rely on google images to provide the reference angle you need, so you gotta step it up and make your own sometimes!  Also, note the little details of how the car gets “dirtier” as the drive it around in the first half of the spot.

And here’s the final spot!

https://youtu.be/cv6dQQJ13Sw

Looks pretty good!  See you next time!

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:45 Animals Animation B&W iOS/Mobile Mobile Pitch Boards Products Samples Storyboarding VFX

Kindle “Voyage” Storyboards

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Here’s a cool project- Amazon’s new paperwhite Kindle Reader, the Voyage, is so paper-realistic, you just can’t believe it’s not paper.  And thus, the commercial for this device is a kind of paper-craft 3d papery world with classic print text on the paper.  Paper.

I did a lot of storyboards/concept frames for this spot- it was kind of a tough job because the turnaround on these frames were very tight, and the client notes would come in late and be due before morning.  So that’s kinda stressful when you’ve been working all day on another project and you have another booking the next day.  That equals no sleep.  BUT you get to do the touchdown dance when the job gets awarded and eventually you see the kick-ass commercial online when you’re just searching youtube for funny Buzzfeed clips.

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Stylistically, these boards needed to be spot on- everything’s paper origami, with text on it, with a low depth of field look to it, and so the design and composition of these frames is everything.  So loose sketches are not gonna work.  Luckily, I have worked on a few papercraft projects in the past, and I know a trick or two to brush on text to an image, so I was able to pull of some pretty involved concepts without taking too long.  And, there were a few other artists on the project as well (produced at MIRADA), who were able to clearly establish the look of this world before I came on board, so at least the foundation work was there for me to explore.  Here’s the boards (some of these shots didn’t make the final, but they look cool, so I’ve included them):

This spot looks GREAT to me and I’m really proud to be a part of it!  Final video below. Enjoy!

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:45 Action Animation B&W Samples Storyboarding Tips and Tricks Uncategorized VFX Video Games War

“Call of Duty: Ghosts” Cinematic Storyboards – Part 4

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This sequence was the load movie for the final mission of the video game- the big showdown, the final push of the forces of good versus the forces of evil.  D-Day.  Armageddon.  All in.  The plan?  Knock out the satellite defenses in orbit which will allow the tank forces to breach the command control center and commit an all-out assault on the enemy position.

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On the left are my original boards, and on the right are the screenshots from the final movie.  They diverge a bit in the middle- there was a lot of concern from the producers about the production schedule and while we had to make sure this movie carried a lot of visual impact, we had to be realistic about the time it would take to produce it, and so we streamlined some of the visuals in order to ensure the delivery date.  Still, I was really proud of my boards on this one.

These frames feature a lot of cool motion blur effects- something I wanted to incorporate to really sell the realistic action of the speed and force of the tanks crashing into the rocky ground and rocketing toward their target.  I’m a big fan of the Starcraft and Command and Conquer games, and I drew a lot of influence from the load movies that accompanied those mission levels.

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Another cool thing I did on these board in particular is that I used Google Sketchup to find and view free 3D models of space shuttles and tanks and airplanes.  This is a really useful strategy when you need to get a really dynamic angle on a vehicle or building, because even though there’s lots of photos to reference online, many of them are not from the proper viewing perspective and therefore they have a flattened sense of spacial distortion.  So I used this technique to find drawing angles of what it might look like if a tank came hurtling out of the sky and landed on top of you.  Good times.

So that’s it for the “Call of Duty: Ghosts” posts.  I worked on a few other sequences but I wanna start talking about other stuff, so next year we’ll look at more boards and I’ll continue to share some tips and techniques I find helpful.  Have a great new year!

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:45 Action B&W Samples Storyboarding VFX Video Games War

Call of Duty: Ghosts – Cinematic Storyboards Pt. 3

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This was a cool sequence- here we attempted to tell the story of how the balance of wold power shifted in this fictional universe and fostered the rise of the fascist warmongers in South America (it’s a video game, folks, not CNN).  We open on a nuclear blast in the middle east- the fallout of which shifts the center of world oil production from the desert sands of Saudi Arabia to the wells of Venezuela – and fueling the development of its military might.  Its influence spreads like a corrosive cancer, and when it meets the resistance of the United States, launches an all-out assault on North American population centers using futuristic satellite weaponry.  We strafe though the blasts and when the smoke clears, we see a huge crater in the middle of Los Angeles, alive with hellish embers…  Our world is changed forever!

Or so it goes.  In the boards below, you can see how my artwork compares to screen captures from the final movie.  They are very similar in the beginning and ending but in the middle it gets a little out of sync- this is likely due to the timing I had envisioned- a 30 second sequence- but the final version is a full 50 seconds.  Remember, these movies serve as entertainment as the video game level loads- so the length of the movie had to be tailored to the duration of the load time of the upcoming level.  So in the end, the movie had to be padded a bit, to meet the required length. But otherwise I feel like the spirit of my storyboards was very well represented in the final product.  I also want to give credit- the art directors had some nearly complete style frames that I referenced heavily in the first couple of boards.

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The last frames of the giant crater- that’s drawn heavily from the influence of the film/manga AKIRA, of course.

Thanks for looking!  Next week, I’ll probably shift back to a traditional commercial sample – provide a little contrast, ya know?  And then come back to the blood and guts of war.

And Happy Thanksgiving!

 

 

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:45 B&W Drink Males Samples Uncategorized

Whiskey Commercial

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Earlier this year I had the pleasure of working with the talented director Emil Khar on a whiskey commercial.  Emil has a real flair for cinematic storytelling without relying on dialogue, which, as a storyboard artist, I really appreciate.  It’s always so much more interesting to tell a story in pictures without words, because it engages the audience’s intellect and observational skills, draws them in deeper, and generally transcends language and cultural barriers, by appealing to common human themes that everyone relates to.  And with that, here’s the boards.  Enjoy.

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I love drawing these kinds of weathered, hardened characters.

And here’s a link to the finished video.  In this case, Emil used a voiceover to reinforce the story, and tie in the branding, which helped a lot.  Nice work Emil!

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