I have a couple clients who come to me for sketches to help sell their ideas for print ads. I’m happy to say these tend to be the kind of ads that are fun to draw- masculine themes, basically: beer, brawling, boobies. This time, the client was pitching an ad for UFC. Two fighters squaring off, the size of Godzilla monsters, looking brutal and violent, about to kick ass. Just two sketches.
At the time I was watching a lot of UFC and was excited about doing these sketches. I definitely still enjoy watching the sport.
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